6. Fox News, MSNBC, and CNN are the highest-rated news channels on US soil.
When speaking about cable television news ratings, there are three major contenders — Fox News, MSNBC, and CNN. However, Fox News has dominated the niche four years in a row. In 2019, Nielsen rating awarded it the highest mainstream media rating of all the top networks. On the other hand, if the topic is entertainment, then ESPN confidently wins among the 19–49-year-old people.
7. Both Fox News and MSNBC are predominantly watched by the middle class and white Americans (74% and 70%, respectively).
(Public Opinion Strategies)
According to a survey taken in February 2019, it seems that both Fox News and MSNBC are predominantly watched by middle-class Americans. Both of these news channels have 44% of middle-class viewership. Their audience is also predominantly white, with 74% of total viewership for Fox News and 70% for MSNBC.
8. On average, Fox News viewership is younger than that of MSNBC.
(Public Opinion Strategies)
When it comes to age groups, it is essential to mention that Fox News viewership demographic is somewhat younger than that of MSNBC. According to this survey, around 24% of MSNBC viewership is 65+, while only 20% of Fox News viewership falls under this age category.
When it comes to the 35–49 demographic, Fox News also takes the lead with 24%, compared to MSNBC’s 19%. This confidently makes it the top news channel in the USA.
9. The average Fox News viewer is 65 years old.
The average age of Fox News viewers is 65. This is perhaps the most powerful message about the aging demographics of mainstream media sources. Still, since cable television seems to be the most popular amongst the older demographics, this is certainly expected.
10. CNN had the best August in the history of CNN digital.
(CNN Press Room)
In order to remain competitive, some mainstream media news outlets are exploring their digital options. According to their data, CNN digital had the best August in its history. Without a doubt, this was a significant attempt by the management of this network to rejuvenate CNN audience demographics.
Speaking of the numbers, 176 million US-unique visits came to CNN’s digital properties in August this year. When it comes to global traffic, CNN had 212 million unique visits in July.
11. Fox News is the most-watched news in America, with 3.97 million monthly primetime viewers.
According to numerous surveys taken in June 2020, Fox News was the most watched news channel in America with the highest prime time TV ratings. Its average number of primetime viewers was around 3.97 million. However, the funny thing lies in the fact that CBS has a much greater viewership worldwide. Nonetheless, considering the nationwide statistics, Fox News definitely takes the lead.
12. The BBC is the most trusted TV news brand in the US, even though it isn’t American.
One of the most surprising statistics concerning this topic is that the most trusted TV news brand in the US isn’t American. We’re talking about the UK-based BBC. The fact that the highest rated news channel concerning trustworthiness is a foreign one speaks about the state of mainstream media in the US.