14. In 2018, 20.21% of US interviewees aged 18 to 29 said they had read NYT in the past two weeks.
These stats prove that the NYT’s content appeals to America’s youth. The company hopes that this percentage will go up in the years to come.
15. In 2012, Pew Research Center discovered that 40% of respondents reported that they prefer reading NPR, The Economist, and The New York Times.
(International Business Times)
Interestingly, close to two-thirds of the questioned Americans, 64%, said that they enjoy reading newspapers without specific political orientation. In contrast, 26% claimed they want their news sources to coincide with their political opinions. On another note, 40% belonged to the upper-class that earns more than $75,000/year.
16. 56% of NYT readers are university graduates.
(Pew Research Center)
Statistics show that close to two-thirds of college graduates make the readers of reputable magazines, such as The New Yorker. These numbers also prove that NYT successfully targets intellectual audiences.
17. 38% of The New York Times’ readers are families that earn at least $75,000 per year.
(Pew Research Center)
Statistics prove that the family income of Americans is closely tied to newspaper reading preferences. The wealthier people are, the more likely they are to pick up their copy of The New York Times on their way to work in the morning.
The same goes for other reputable magazines, such as The New Yorker and The Economist. 46% of The Economist’s readers are well-to-do, as are 41% of The New Yorker’s readers. So, how many people read The New York Times is closely tied to their income.
18. 52% of NYT’s online readers are male and 48% are female.
Stats corroborate that men read NYT online more than women. But, this gender percentage gap is quite small, only 4%.
19. 49% of the male NYT readers are 35-44 years old, but not a lot of female readers belong to this age group.
Further research proves that female readers of NYT are older, 55-64, in comparison to the male ones. Baby Boomer ladies prefer the content that NYT has to offer more than younger ones.
On the other side, older male Millennials and younger Generation X men enjoy reading about finance, business, and tech news, while Baby Boomer women prefer health, arts, and human interest stories in their newspaper, New York Times online readership statistics prove.
20. 56% of NYT readers are married.
Research also shows that most over-indexed readers (i.e., those most likely to visit the website) were never married.
21. NYT readers are 201% more likely than the average person to visit the Gay & Lesbian category of its webpage.
This information does not come as a surprise since many NYT readers are progressive-oriented. Anyway, the Gay&Lesbian category is by far the most popular one. This column has a visiting rate higher than other website categories, such as Fashion, Beauty, Politics.
22. When it comes to The New York Times readership demographics, the paper’s readers are 40% more likely to be interested in overseas news.
Also, 24% of them are likely to be curious about other cultures and their lifestyles. But only a small portion of them (one-third) would participate in a civil protest for issues they advocate.
23. NYT’s readers are 226% more likely to search for “Trump” than the average person.
The current American president is the star of the NYT’s Politics section. Also, NYT readers are 116% more likely to search for Trump-related news. The NYT is taking advantage of its readers’ interest in its Trump coverage. Even though the president publicly slams the NYT, its subscription rates are hitting the roof.
24. 10% of NYT readers are Ultra Conservative, New York Times readership statistics confirm.
It is no surprise that members of the Democratic party show affection and interest in the NYT’s content. But the fact one in ten readers is Ultra Conservative is a bit bewildering. That being said, NY Times readers are known to also read a mishmash of right-oriented newspapers, center-balanced websites, or left-leaning news sources. Perhaps this is a sign of the readers’ critical thinking and interest in seeing political problems discussed from different perspectives.
25. 36% of NY Times readers have problems with their weight.
This is one of the most surprising facts about New York Times readership demographics. On another note, 71% of them work out regularly, 27% count calories more than the average person, and 13% are less likely to try new healthy food.
26. In 2018, 15% of NYT subscribers (not counting those paying for Cooking and Crosswords), lived outside of the US.
If we take The New York Times readership demographics by country into account, we’ll see that stats predict higher readership rates outside the US.
27. Canadians hold 27% of NYT’s subscription base on an international level.
In 2018, Canada had around 94,000 subscribers to NYT. Canadian readers bought and read the NY Times avidly long before the company invested heavily in building up a strong subscriber base in their country. So, if you have ever wondered who reads The New York Times outside the US, you should know that Canadians adore its content.
28. In 2018, the NYT’s sales doubled in Australia.
Although things are going pretty well for the Australian audience, the NYT is trying to discover the proper measure of content that will be not only about Australian stories, but also include other types of coverage.
29. 14% of the Americans claimed that they consider The NY Times a trustworthy source of information.
This statistic refers to the level of trust of Americans in the credibility of the NY Times as of April 2018.
30. 80% of Democrats considered it okay for The New York Times to make Donald Trump’s tax returns data public in 2019.
Nevertheless, the reports on Trump’s tax returns sparked a lot of controversies, and the president showed disdain towards the paper’s initiative. The Republican party showed less support for the publication of this sensitive data, 23%.