Twitter is perhaps the most controversial of all popular social media platforms, and it doesn’t stop attracting attention. Some industry experts mock it for creating little monetizable content, while others see it as the most democratic of all social networks. In this section, you’ll learn more about Twitter, its user base, and the content posted on the platform.
1. According to Twitter usage statistics, 6,000 tweets are sent out every second.
(David Sayce, The Hollywood Reporter)
This number translates to 500 million tweets sent out each day or 200 billion sent out per year. Interestingly, the average number of tweets per day hasn’t changed since 2014, indicating that’s when this social media platform peaked in terms of usage.
Major public events, especially political, usually cause a surge in the tweet volume. For example, the 2016 presidential election day saw more than 75 million election-themed tweets posted. Similarly, Japanese Twitter users broke the record for most Tweets posted in a second (143,199) during a 2013 TV broadcast of the anime masterpiece Castle in the Sky.
2. Twitter has 68.7 million users in the US.
(Statista, Marketing Dive)
According to the latest data on Twitter users by country, most of the platform’s users come from the US (68.7 million as of October 2020) — a fact that hasn’t changed since its launch. Users from Japan are the second most numerous (51.9 million), while Indian users are in third place (18.9 million). The UK and Brazilian users tied for fourth place with 16.5 million.
However, these official Twitter statistics from 2020 might not paint an accurate picture of the platform’s user base. That’s because, starting in the fourth quarter of 2018, the network began counting only its monetizable daily active users rather than all active users worldwide.
3. On average, Twitter had 6.54 billion visits in the second half of 2020.
Further Twitter traffic statistics reveal that an average visit in the second half of 2020 lasted 10 minutes and 49 seconds. During this time, users would visit 11.86 pages with a 30.57% bounce rate — the share of visitors who would leave the site after looking at just one page.
Like the regional distribution of Twitter’s daily active users, the greatest share of the visits (29.01%) came from the US. Japanese visitors were second, accounting for 15.08% of all incoming traffic. Compared to the first half of 2020, visits from the US were down by 5.43%, while visits from Japan were up by 8.56%.
4. 10% of Twitter users are responsible for 80% of all tweets posted.
(Pew Research Center)
One of the interesting facts about Twitter is that most users rarely tweet. A recent survey found that 10% of users are responsible for 80% of all content posted on the platform.
The differences in metrics between the top 10% and bottom 90% users are significant. The top 10% send out a median number of 138 tweets per month compared to just 2 sent out by the bottom 90%. According to Twitter user statistics, the median number of followers for the top 10% users is 387, while the bottom 90% have just 19 followers.
5. Analysts predict that 26.1% of US social media users will use Twitter by 2022.
In 2019, analysts predicted that a bit more than a quarter of social media users in the US would be on Twitter by 2022. That would mean that the site’s user base would slightly decrease compared to 2017 (28.2%) and 2018 (27.7%). However, this analysis was conducted in mid-2018, long before 2020’s Twitter user growth and revenue increase.
Looking at Twitter’s penetration among all American internet users, we can see that 22% of them had a Twitter account in 2019. This marked a decline from 24% in 2017 and 2018, but the recent positive developments suggest a much brighter future for the platform.
6. In the battle of Twitter vs. Facebook, statistics show the latter is still the go-to social media platform for news stories.
(Pew Research Center)
Facebook continues to dominate among social media networks in terms of news distribution. According to a 2018 survey, 43% of US adults use it to get news. In this respect, Twitter came in third behind YouTube (21%) — 12% of Americans use it as their go-to news source.
However, if we focus solely on Twitter users, statistics paint a different picture. In 2018, 71% of all Twitter users said they got their news from this social site. This puts it in second place among online platforms with the most news-oriented users, with only Reddit (73%) ahead. Facebook is not far behind, with 67% of its users saying that’s where they get their news.
7. In December 2020, “trump twitter” was the second most-used search keyword that brought visitors to the site.
Twitter trends are often political, and this example illustrates that perfectly. The search string “trump twitter” was responsible for 1.44% of all visits that came from search engines. Just a month earlier, the same term was responsible for 2.61% of Twitter’s organic search traffic.
Looking at Twitter trending statistics from January 2021, prominent politicians’ accounts are among the fastest-growing. In just one month, President Joe Biden gained close to 5 million new followers. Vice President Kamala Harris’s two Twitter accounts had 6.5 million new followers combined, and Barack Obama added 1.2 million to his impressive follower count.
8. With 128+ million followers, Barack Obama is the most followed person on Twitter.
(Friend or Follow, Twitter)
Between May 2020 and January 2021, the former US President gained more than 10 million new followers, further strengthening his lead. The rest of the top 10 comprises entertainers like Katy Perry, Ariana Grande, and Justin Bieber, Portuguese soccer star Cristiano Ronaldo, and YouTube’s official account. Donald Trump, another former US President, had close to 90 million followers in early January 2021 when Twitter banned his account for inciting violence.
9. In Twitter fun facts, “face with tears of joy” is the all-time most-used emoji on the site.
Since the platform’s launch, the “face with tears of joy” emoji has been used 3.16 billion times and counting. The second most used is the “heart” emoji (1.58+ billion times), followed closely by the “loudly crying face” (1.14+ billion) and “heart-eye” (1.12+ billion) emojis.
10. The hashtag #TwitterBestFandom is in the Guinness Book of World Records.
(Guinness World Records)
Looking at Twitter hashtags, statistics show that only one has a spot in the Guinness Book of World Records. In March 2019, #TwitterBestFandom was used more than 60 million times in a single day, making it the most-used hashtag within a 24-hour period. The global streaming giant Rakuten Viki created this hashtag so people could vote for their favorites among the nominees for that year’s Soompi Awards, honoring South Korea’s leading entertainers.