Job Introduction

Do you have a background in corporate PR and a strong interest in issues including sustainability, the environment and equality? If so we have a great opportunity to join the PR team at one of the UK’s largest supermarkets

You will play an integral role in Asda’s corporate PR team – working with the Corporate Citizen Media Relations Manager to develop and manage a regular drumbeat of proactive news stories to promote and protect Asda’s reputation as a strong corporate citizen.

Your Role

• You will be a natural storyteller with an eye for what makes the news, and experience of creating engaging content linked to either sustainability, the environment, equality, diversity and a strong employer brand.
• You will have a history of building strong journalist contacts across national and regional media and be comfortable pitching in stories and ideas to media.
• Your communication and writing skills will be second to none, with the ability to create different types of copy including news releases, blogs and ‘expert voice’ pieces.
• You will also work with a variety of internal stakeholders on reactive media issues and have the ability to understand complex issues and craft reactive responses often to short deadlines.
• Identifying reputational threats and potential opportunities through proactive horizon scanning will also be an important part of your role as a trusted advisor to the business.

About You

• You will have a minimum of two years’ experience in corporate PR – ideally with experience working within a busy corporate press team (agency or in-house)
  Excellent copywriting skills and ability to identify and create engaging news stories
  Demonstrable experience of working with corporate media on a national and local level, across print and broadcast channels.
  Knowledge of sustainability and environmental issues in relation to the retail sector (preferred but not essential).
• If flexible working is important to you, then look no further! At Asda, we are proud of our culture and our commitment to flexible working. This role is based at Asda House, Leeds with the opportunity to work from home 2-3 days per week

You will also get an excellent benefits package including;-

• Discretionary company bonus
• Company pension up to 7% matched
• 10% colleague discount, free parking and many additional rewards.

We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves.