Job description

This position partners with Marketing teams to ensure specific aspects of projects are delivered on-time to the appropriate parties and results are achieved.

Reporting / Research

• Researches, evaluates and analyzes data to make optimization recommendations
• Reconciling invoices
• Responsible for campaign set up and launches
• Creating performance reports

Coordinates internal communication and project deadline

• Communicates on a timely basis with multiple partners within the Marketing Department to ensure execution and deadlines are met
• Communicates with other Coordinators & Managers regarding project/process issues & updates
• Suggests and builds process improvements & new procedures

Project coordination

• Acts as the coordinator within Marketing teams to provide assistance to achieve program results
• Schedules and owns invites for internal review meetings
• Attends internal reviews, creates agenda of projects to be reviewed and manages meeting preparation
• Coordinates feedback and action items during internal reviews
• ADDENDUM

Broadcast

• Partner closely with external ad agencies and translate Kohl’s media priorities to effectively execute on TV and Radio media strategies.
• Evaluate TV and Radio plans to ensure tactical principles are being executed (e.g., degree of double spotting that is acceptable, adherence to daypart delivery).
• Diagnose TV and Radio schedules and tactics (e.g., identify areas of opportunity for optimization)
• Previous experience in the tactical planning/buying of TV and Radio required.
• Previous experience in Digital Video preferred.

Programmatic

• Gather and analyze performance data to help inform optimization and inventory supply plan recommendations
• Evaluate programmatic plans to ensure tactical principles are being executed
• Coordinate forecasting audience demand and budgeting
• Support the development of audience segments
• Previous experience in the tactical planning/buying of programmatic media

Media Strategy

• Contribute to developing strategic plans, including investment and go-to-market, which includes flighting and communication planning
• Gather and analyze performance results and insights to help inform future planning
• Develop and maintain media planning documents
• Communicate with media channel owners and marketing teams on an ongoing basis to ensure all parties are aligned to the media plan, execution and performance
• Previous media experience, in traditional and digital media

QUALIFICATIONS

Required

• Ability to work independently in a fast-paced organization
• Ability to accomplish objectives in a team-oriented environment
• Ability to independently follow complex documentation
• Proficiency using Word, Excel, and Google Drive Products

Preferred

• Degree in communications, journalism/advertising and/or marketing communications
• Demonstrate strong organizational skills / time management skills
• Possess strong communication skills