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Most Surprising Blog Statistics: How Many Blog Posts Are Published per Day?

Blogs are incredibly relevant to our everyday lives. For the majority of living, breathing, social-media-browsing humans, they are the critical source of information and trivia.

However, how much does an average blog reader, someone who consumes tons of blog content, actually know about the blogosphere? How much do they know about some of the most relevant blog statistics or the way in which the blogosphere works?

Do they know how many blog posts are posted each day? Are they aware of how often blog posters should post for maximum effect or when is the best time to post for optimal reach? Let’s find out!

Top 7 Blogging Statistics and Facts About Blogosphere (Editor’s Pick)

  • Businesses that regularly blog tend to receive twice as much traffic as their less active counterparts.
  •  WordPress number of posts is quite staggering, and WP users alone publish somewhere around 70 million posts every single month.
  • Approximately 71% of all WordPress posts are written in English.
  • Companies that have an active blog get 97% more links to their websites than their counterparts.
  •  77% of all internet users actively read blogs.
  • In 2019, there were more than 500 million blogs, and the overall blogging as a trend has grown by 12% since 2015.
  • 60% of marketers are likely to reuse blog content 2 or 3 times.

Relevant Blogging Statistics in 2020

1. 4.4 million blog posts are posted every day.

(Worldometer, Statista)

There is the frequently asked question — how many blog posts are posted each day? According to the newest 2020 data, a staggering 4.4 million blog posts get published daily. Now, while it’s true that only about 2% of bloggers post on a daily basis and about 1% of them post more than once a day, this is just the tip of the iceberg. You see, the vast majority of bloggers (almost 50% of them) post at least once per week. These averages depend on contextual things, like the industry or the type of content.

This question is quite difficult to answer due to the different blogging habits of individual bloggers. Still, if we’re talking about averages, it’s important to mention that the majority of bloggers post anywhere from once per week (24% of them) to several times per month (23%). Put together — this is nearly half of all bloggers.

2. 14% of bloggers post once a month.

(Statista)

Now, in contrast to them, there are those who post once per month (14%) and those who post two to six times per week (16%). We can see that these bloggers are on the opposite ends of the spectrum, the first group being less and the latter group being more prolific.

3. 1% of bloggers post several times every day

(Statista)

The most radical group are definitely those who are committed to a daily blog post (3%) or those who post more than once per day (only 1% of the entire blogosphere). Still, it’s worth taking into consideration that the latter formats usually aren’t that rich with new information and typically consist of short update posts.

4. Businesses that regularly blog tend to receive twice as much traffic as their less active counterparts.

(OptinMonster)

Regular blogging brings twice as much traffic, but is there such a thing as too much blogging? The ideal middle ground is to post at least once a day. Bloggers who do that report positive results in 69% of cases. However, posting more than once per day may give diminishing returns, which is why it isn’t worth it.

5. The average blog post writing time in 2019 was 3 hours and 57 minutes.

(Orbit Media)

The most interesting thing about this blog-writing statistic is the fact that it’s a trend that evolves over time. In 2014, the average blog post writing time was 2 hours and 24 minutes, and in every subsequent year, the time went up. Higher competitiveness on the market conditioned a higher writing quality so, in 2015, the average writing time went up by 11 minutes to 2 hours and 35 minutes. This brings us to 2019, where the average blog post writing time is 3 hours and 57 minutes, approximately one and a half-hour longer than just five years ago. 

6. 19% of all posts in 2019 took more than six hours to write.

(Orbit Media)

The 2020 statistics are bound to see an even further increase, exceeding the 4-hour mark. Also, it’s important to mention that these are merely industry averages. On that note, it’s also noticed that the number of posts that take more than six hours to write has drastically jumped. In fact, about 19% of all posts in 2019 took more than six hours to write.

7. The average length of a blog post in 2019 was 1236 words.

(Orbit Media)

When it comes to blog length, an average blog post is about 53% longer than it was just 6 years ago. In 2019, the average length of the blog post was 1236 words. In order to put this into perspective, in 2014, the average was merely 808 words. The preference of a global audience results in a scenario where 2000+ word content is far more successful than shorter formats. This is due to the fact that the audience can use these richer resources to find all the information they need, instead of having to look at several resources for the full picture.

Relevant Blogger Tactics for 2020

8. 43% of people merely skim through blog posts rather than reading them in their entirety.

(OptinMonster)

Almost half of all internet users admit that they are skimming through blog content. This is why knowing how to properly format content directly impacts the success of the post in question. The first step here is knowing how to break down the text with the help of compelling subheadings. This results in articles with images receiving as much as 94% more views than those with no visuals whatsoever. It also results in a significantly lower bounce rate.

9. Daily publishing is reported as effective by as many as 67% of bloggers.

(Orbit Media)

The blogging community terribly underuses some of the most effective statistics. For instance, publishing a daily blog post is seen as incredibly effective, with 67% of bloggers reporting positive results. However, only 3% of bloggers actually post on a daily basis. This is not an isolated case of an incredibly useful blogging tactic terribly underused by the blogging community. 

10. Only 25% of bloggers research key phrases for every article.

(Orbit Media)

Researching key phrases for every article is reported to be effective by 53% of all users, while only 25% of bloggers actually do it. Similarly, checking analytics for each article is used by only 32% of bloggers, but 49% of people who actually do it report positive results. Most importantly, 3% of bloggers include 10 images in a single article; yet 75% of these bloggers report positive results.

11. Reporting more than once per day actually lowers blogger satisfaction by 21%.

(Orbit Media)

We’ve already mentioned that posting every day yields a blogger satisfaction of 67%. However, what about that 1% of the bloggers who post more than once every day. The statistics show that only 46% of them report positive results. This is a 21% decrease when compared to those with a daily blog post schedule.

12. 38% of bloggers agree that spending 6+ hours on a post yields results.

(Orbit Media)

The reason the next statistic is not that popular within the blogosphere is quite straightforward — it requires more commitment and time invested in the post. Nevertheless, out of all the bloggers who spend 6+ hours writing a blog post, 38% of them report positive results. Compared to just 23% of those who report positive results for posts that took them 1–2 hours to write, this is a sizable improvement.

13. 60% of marketers are likely to reuse blog content 2 or 3 times.

(OptinMonster)

According to some surveys, as many as 60% of marketers might reuse the same blog content several times. With information updates, however, this keeps the post relevant and generates responses for years to come. For instance, you can update your statistics on a yearly basis, thus making your content relevant for years to come.

How Many Blog Posts Are Published per Day - Creative Space

Average Blogging Formats by Numbers

14. Original research shows strong results in 32% of cases.

(Orbit Media)

According to the latest blog statistics, original research is effective in 32% of cases, which is hardly surprising. First of all, the majority of content creators are constantly searching for new, credible resources, which is why these forms of content yield numerous backlinks. This results in an above-average duration of the visit. This powerful and positive SEO metric can easily help propel ones’ content to the very top of the SERPs, which is a decent explanation of why all these bloggers are so impressed with the results.

15. Companies that have an active blog get 97% more links to their websites than their counterparts.

(OptinMonster)

Companies that are actively blogging have about 97% more links to their websites. This happens for several reasons. First, you have the option of internal linking, which is huge. Second, the quality of their blog creates numerous opportunities for backlinks. All of this results in the rise of their SERP rank, exposing them to the larger online community portion. Larger visibility means bigger traffic and greater opportunity for links.

16. 77% of all internet users actively read blogs.

(OptinMonster)

Blog content is all over the internet and social media. This means that even those who aren’t keen on reading these posts are likely to encounter this content, one way or another. As far as the numbers go, there is an estimate that 77% of all internet users actively read blogs.

17. In 2019, there were more than 500 million blogs, and the overall blogging as a trend has grown by 12% since 2015.

(OptinMonster)

The number of blogs is growing exponentially; in 2019, there were more than 500 million blogs. This is a 12% increase when compared to 2015. According to estimates from January 2020, this figure is now closer to 600 million. At this pace, it’s quite hard to make an accurate estimate of the future blog number growth curve.

18. 90% of all blog posts include images.

(Orbit Media, OptinMonster)

The next relevant question here is a composition of a typical blog post. According to some surveys, as many as 90% of all blog posts contain images. Lists are the second most popular element in average blog posts, as they appear in 60% of all published content. Blogging statistics follow closely behind in 57% of all blogs, with contributor quotes also being a relevant factor in 39% of them.

19. Videos appear in only 25% of blog posts.

(Orbit Media)

Now, videos appear in only 25% of typical blog posts, even though 43% of consumers show increasing interest in this type of content. Still, as of 2019, only 19% of bloggers include video in their posts. These numbers may seem impressive, but when you put into perspective the fact that video content is 50 times more likely to drive organic search than its plain-text counterpart, the figures really don’t seem that great.

20. Only 6% of blog posts have audio content.

(Orbit Media)

A similar paradox happens with the implementation of audio content. On the one hand, it is reported that 45% of bloggers see better results after adding audio content (like podcasts) into their blogs. Then again, only 6% of blog posts seem to practice this.

21. WordPress generates 70 million posts and 77 million comments monthly.

(WordPress)

Statistics in 2020 indicate that WordPress, as one of the most popular blogging platforms out there, produces about 70 million posts every month. The WordPress number of posts, however, isn’t the only relevant statistic here. Other than this, it produces around 77 million comments, which indicates that it also has a strong and committed reader community.

22. Approximately 71% of all WordPress posts are written in English.

(WordPress)

According to WordPress official statistics, 64,701,351 pages were published in December 2019, which is a staggering figure, to say the least. About 71% of all this content is in English, and this platform is definitely predominant in the English-speaking world, while some other regions have their own preferential platforms. 

23. WordPress number of posts is quite staggering, and WP users alone publish somewhere around 70 million posts every single month.

(WordPress)

When it comes to the optimal blogging platform, it’s worth mentioning that WordPress shows a surprising endurance in the industry. It’s at the very top of the list for years now, and about 70 million posts are published on the platform every month. Other than this, it’s important to mention that, according to their own statistics, about 35% of the web is on WordPress.

24. Blogger is the most popular in Malaysia with 67% of interest.

(Google Trends)

On the other hand, Blogger is mostly used in countries like Malaysia. Here, it has as much as 67% of all bloggers’ interest. This is not an isolated case of local preference, since Drupal spearheads in Belgium (with 25%) and Sharepoint dominates in Switzerland and UAE (with 32% and 31%, respectively).

25. About 488.1 million blogs can be found on Tumblr.

(Statista, SaaS Scout)

When it comes to a simple blog by number statistics, Tumblr sounds quite impressive. According to the data published by Statista, in January 2020, there were about 488.1 million blogs on Tumblr alone. Previously, we’ve talked about local preferences for a particular platform, and it seems that Tumblr is predominantly US-oriented. This is supported by the fact that about 45.95% of Tumblr traffic came from the United States.

Blogger Reporting Statistics for 2020

26. Just 27% of bloggers are reporting strong results.

(Orbit Media)

While the majority of bloggers are getting decent results, only 27% of them are reporting strong results. So, with ten bloggers in the room, five would admit that they’re getting some results, three would report strong results, and one would report disappointing results. Those who did the math might have noticed that there’s one blogger left and, statistically speaking, these are the bloggers who don’t track results.

27. Finding time to create and promote content is a challenge for 52% of bloggers.

(Orbit Media)

When it comes to the blogosphere challenges, the vast majority of bloggers (52% of them) think that finding time to create and promote their posts is a problem. As the average post-writing time grows every year, and since those who spend 6+ hours per post see the best results, this hardly comes as a surprise. Still, an issue like blog length also plays a significant role with longer posts (2,000 or 3,000+ words-long posts take longer to write).

28. 47% of bloggers believe that attracting visitors is harder than before.

(Orbit Media)

When it comes to other challenges, getting traffic and attracting visitors concerns 47% of bloggers, while the consistency of creating quality content concerns 35% of all creators. The quantity and consistency of the content concern 32% of creators. When it comes to creativity and regularly coming up with relevant topics, around 18% of bloggers are concerned about this.

Conclusion

At the end of the day, it’s clear that the majority of the blogosphere could definitely use some research on the latest blogging statistics and trends. While some stats, like how many blog posts are published per day, don’t seem relevant to the overall blogger’s tactics, it does give an idea of the blogosphere’s scale. The blogosphere is continually expanding, and its landscape is ever-shifting.

By understanding what yields the best results, one can adjust their strategy, but the statistics and trends change every year. This is why no research should ever be seen as final, and just because something works today, there’s no guarantee that the same principle will apply tomorrow. If you want to be a successful blogger, you should follow a path that requires a lifetime of research.

FAQ

What day of the week is best to post a blog?

It depends on what you’re looking for. For maximum traffic, there’s an estimate that Monday around 11 AM is the optimal posting time. This is because people are always looking for something interesting in the middle of the first working day. Those looking for the maximum number of comments might want to post on Saturday morning.

How often should bloggers post?

Depending on the entity that is submitting these blog posts, they can either post daily or less frequently. For instance, smaller businesses often post once to four times per week, while major companies often post content daily, as they have numerous staff working on their blog. Individual bloggers and one-person startups can reduce their blog count to once or twice per week and still achieve their goals.

How long is the average blog post?

The average blog post in 2020 had approximately 2,330 words. Depending on the niche, many readers prefer longer content formats, realizing that they tend to offer all the information they need. This way, they can avoid compiling an answer out of information fragments they find across various resources.

How much content is created every day?

The growth of produced content is exponential, and it moves at a staggering pace. There is one statistic suggesting that about 90% of all data in the world was generated in the last two years alone. There are approximately 2.5 quintillion bytes of data created every day. The reason content is expressed in data and not words is because it comes in different forms and formats. When it comes to the blogosphere, 4.4 million blog posts get published every day.

How many blogs should I post a month?

About 50% of all bloggers produce at least one blog post every week. In other words, those looking to reliably exceed the average output need to produce at least two blog posts every week. Once again, the average depends on the industry and your specific circumstances.

How many people read blogs?

About 409 million people read blog posts every month, which is roughly 5.11% of the global population. Considering the average internet user demographic, this seemingly low percentage is formidable on a global scale.

How many blogs are there?

In 2019, there were about 500 million blogs. As of early 2020, there have been 600 million recorded blogs and about 1.7 billion websites on the internet. The number of active bloggers in the United States alone is estimated at 31.7 million.

How many blog posts per day are there on Blogger?

The number of blog posts and active blogs on Blogger is nearly impossible to establish, as there are 100 available blogs per account. The fact that some blogs are multi-user makes this even harder to be fully established. For instance, when adding team members, it is possible to send as many as 100 invitations per blog.

How many blog posts per day are there on Tumblr?

There were about 488.1 million blogs on Tumblr in January 2020 but about 3% of them post every day. Now, 1% of all bloggers post several times per day, which makes this equation even harder to make.

How to schedule your blog posts?

When scheduling your blog post, it is generally a good idea to emphasize the content creation process. Brainstorming, prioritization, and time limits need to be taken into account. Then, you need to find out more about your audience’s habits on your platform of choice and post appropriately to reach your long-term goals. Making an editorial calendar is a definite must-do.

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