14. Original research shows strong results in 32% of cases.
According to the latest blog statistics, original research is effective in 32% of cases, which is hardly surprising. First of all, the majority of content creators are constantly searching for new, credible resources, which is why these forms of content yield numerous backlinks. This results in an above-average duration of the visit. This powerful and positive SEO metric can easily help propel ones’ content to the very top of the SERPs, which is a decent explanation of why all these bloggers are so impressed with the results.
15. Companies that have an active blog get 97% more links to their websites than their counterparts.
Companies that are actively blogging have about 97% more links to their websites. This happens for several reasons. First, you have the option of internal linking, which is huge. Second, the quality of their blog creates numerous opportunities for backlinks. All of this results in the rise of their SERP rank, exposing them to the larger online community portion. Larger visibility means bigger traffic and greater opportunity for links.
16. 77% of all internet users actively read blogs.
Blog content is all over the internet and social media. This means that even those who aren’t keen on reading these posts are likely to encounter this content, one way or another. As far as the numbers go, there is an estimate that 77% of all internet users actively read blogs.
17. In 2019, there were more than 500 million blogs, and the overall blogging as a trend has grown by 12% since 2015.
The number of blogs is growing exponentially; in 2019, there were more than 500 million blogs. This is a 12% increase when compared to 2015. According to estimates from January 2020, this figure is now closer to 600 million. At this pace, it’s quite hard to make an accurate estimate of the future blog number growth curve.
18. 90% of all blog posts include images.
(Orbit Media, OptinMonster)
The next relevant question here is a composition of a typical blog post. According to some surveys, as many as 90% of all blog posts contain images. Lists are the second most popular element in average blog posts, as they appear in 60% of all published content. Blogging statistics follow closely behind in 57% of all blogs, with contributor quotes also being a relevant factor in 39% of them.
19. Videos appear in only 25% of blog posts.
Now, videos appear in only 25% of typical blog posts, even though 43% of consumers show increasing interest in this type of content. Still, as of 2019, only 19% of bloggers include video in their posts. These numbers may seem impressive, but when you put into perspective the fact that video content is 50 times more likely to drive organic search than its plain-text counterpart, the figures really don’t seem that great.
20. Only 6% of blog posts have audio content.
A similar paradox happens with the implementation of audio content. On the one hand, it is reported that 45% of bloggers see better results after adding audio content (like podcasts) into their blogs. Then again, only 6% of blog posts seem to practice this.
21. WordPress generates 70 million posts and 77 million comments monthly.
Statistics in 2020 indicate that WordPress, as one of the most popular blogging platforms out there, produces about 70 million posts every month. The WordPress number of posts, however, isn’t the only relevant statistic here. Other than this, it produces around 77 million comments, which indicates that it also has a strong and committed reader community.
22. Approximately 71% of all WordPress posts are written in English.
According to WordPress official statistics, 64,701,351 pages were published in December 2019, which is a staggering figure, to say the least. About 71% of all this content is in English, and this platform is definitely predominant in the English-speaking world, while some other regions have their own preferential platforms.
23. WordPress number of posts is quite staggering, and WP users alone publish somewhere around 70 million posts every single month.
When it comes to the optimal blogging platform, it’s worth mentioning that WordPress shows a surprising endurance in the industry. It’s at the very top of the list for years now, and about 70 million posts are published on the platform every month. Other than this, it’s important to mention that, according to their own statistics, about 35% of the web is on WordPress.
24. Blogger is the most popular in Malaysia with 67% of interest.
On the other hand, Blogger is mostly used in countries like Malaysia. Here, it has as much as 67% of all bloggers’ interest. This is not an isolated case of local preference, since Drupal spearheads in Belgium (with 25%) and Sharepoint dominates in Switzerland and UAE (with 32% and 31%, respectively).
25. About 488.1 million blogs can be found on Tumblr.
(Statista, SaaS Scout)
When it comes to a simple blog by number statistics, Tumblr sounds quite impressive. According to the data published by Statista, in January 2020, there were about 488.1 million blogs on Tumblr alone. Previously, we’ve talked about local preferences for a particular platform, and it seems that Tumblr is predominantly US-oriented. This is supported by the fact that about 45.95% of Tumblr traffic came from the United States.