1. As of 2019, 32% of bloggers checked analytics often.
Blogger statistics show that the majority (32%) of bloggers regularly check their blog’s analytics metrics. 26% occasionally check analytics. Just 4% don’t have access to the platform.
Is analytics a big deal?
The short answer is yes.
Analytics is a useful tool that stores data patterns such as conversions, demographics, leads, loading times, traffic, and other user behavior (time users spend on your blog or page views). In other words, the tool displays both client and operational data to give you a competitive edge.
Such blog statistics can help you make an informed decision when it comes to your marketing strategies. The tools also help you identify your blog’s weak areas so you can know what to rectify.
People that use analytics see an improvement in blog traffic and engagement, which translates to higher conversions.
2. Articles with 2,250 and 2500 words earn the highest amount of organic traffic.
(HubSpot, Orbit Media Studios)
Longer articles can help direct traffic to your site. Search engines favor longer pieces when it comes to ranking because they’re likely to have more in-depth information.
The average blog post length is about 1050 words. However, for better conversions when it comes to traffic, posts between 2,250 words are ideal.
Blogs with 250 words or less attract the least amount of traffic.
3. There are around 600 million blogs in the world today.
On a global scale, the number of blogs as of January 2020 was around 600 million. Most of these blogs were on WordPress and Tumblr.
Note that the number might not be exact. Some bloggers do not share their data. Also, domains expire now and new blogs come up every second too.
Tumblr was the leader on the band, when it comes to blog creation. It’s followed by WordPress. As of July 2019, Tumblr had around 471 million blogs. On WordPress, publishers post 77.8 million blogs every month.
4. Bloggers make an average of $32, 650 per year.
Are you wondering whether there’s any money in blogging? According to a February 2020 survey by Glassdoor, the average blogger income is $32, 650 annually. Note that the figure is just an average, and some bloggers make way more than that.
How can one make money blogging?
Well, there are several ways to make money blogging. A few examples here are:
- Selling a service or product
- Affiliate marketing
- Ad placement
- Selling memberships
5. Bloggers earning more $50,000 a month actively promote their blogs.
Although the average blog income is $32,650, blogging facts show that it’s possible to make upwards of $50,000 if you’re willing to put in the work. Promoting your blog is an essential part of earning big money. To boost your blog, you can try the following tactics;
- Connect with bloggers within your niche – contribute to conversations.
- Sharing your posts on social media groups and pages.
- Answering questions and giving free advice within your niche on forums like Quora.
- Creating an email list and regularly send new posts to the emails.
6. 38% of bloggers working over 6 hours on a post get better results.
(Orbit Media Studios)
As we’ve covered in number 2, the average blog post word count for attracting the highest amount of organic traffic is 2,250 words. With long-form content, quality can be an issue, if a writer doesn’t have time to spend on perfecting the posts.
As of 2019, the average time that people took to write posts was 3 hours and 57 minutes. Back in 2014, it took most people 2 hours and 24 minutes.
However, spending over 6 hours per post seems to be the magic formula. 38% of bloggers stand behind this. With adequate time, a writer can:
- Do in-depth research on an article
- Spell and grammar check before posting
- Use proper headings – a heading can directly influence the success of your post.
7. Compounding posts results in 3.4x more traffic for just 22 months.
With compound posts, expect to get 2.5 times more visits in six months than with decaying posts. In 12 months, the number of visits you’re likely to get is 3.3 times more.
It gets better:
The average blog traffic that you expect to achieve after 22 months is likely to be 3.4 times more, compared to that of decaying posts.
What are compounding posts?
Compounding posts are informational pieces. Unlike shallow posts with a short lifespan, the posts cover topics broadly, perhaps the main reason they attract more traffic. Readers enjoy having all the info in one place. Google does too.
8. People publish around 70 million posts on WordPress.
Blogging statistics show that every month, bloggers publish an average of 70 million new blogs on WordPress. The posts attract 77 million comments each month.
The data above came from blogs that WordPress hosts, either through domains or sub-domains. WordPress allows the use of over 120 languages, meaning that the platform has users all over the world.