Blogging Statistics - Featured Image
By Milos Djordjevic | July 16, 2020 | 0 Comments

27 Eye-Opening Blogging Statistics and Facts

Quick.

Name a famous blogger.

Or at least a blogger.

People these days are crazy about blogs. And that’s not really surprising – the blogging world is full of opportunities for anyone willing to harvest them. However, as much as some bloggers report success, most new blogs don’t make it. 

Sad, but true.

Most people don’t even realize they’re making mistakes. Suddenly, everything comes crashing down. Fortunately for you, there’s a way to avoid that.

We’ve prepared some blogging statistics filled with data to help you become a better blogger. 

Let’s dive right into facts and stats in blogging:

Top Blogging Facts and Statistics (Editor’s Picks)

  • As of 2019, 32% of bloggers checked analytics often.
  • Articles with 2,250 and 2500 words earn the highest amount of organic traffic.
  • There are around 600 million blogs in the world today.  
  • Bloggers make an average of $32, 650 per year.
  • Bloggers earning more than $50,000 a month actively promote their blogs.
  • 38% of bloggers working over 6 hours on a post get better results.
  • Compounding posts attract 3.4x more traffic in the long run in the 22 months.
  • People publish around 70 million posts on WordPress.

There’s more where that came from:

Blogging Statistics and Facts in the US

1. As of 2019, 32% of bloggers checked analytics often.

(Statista, Apiumhub)

Blogger statistics show that the majority (32%) of bloggers regularly check their blog’s analytics metrics. 26% occasionally check analytics. Just 4% don’t have access to the platform.

Is analytics a big deal?

The short answer is yes.

Here’s why:

Analytics is a useful tool that stores data patterns such as conversions, demographics, leads, loading times, traffic, and other user behavior (time users spend on your blog or page views). In other words, the tool displays both client and operational data to give you a competitive edge.

Such blog statistics can help you make an informed decision when it comes to your marketing strategies. The tools also help you identify your blog’s weak areas so you can know what to rectify. 

People that use analytics see an improvement in blog traffic and engagement, which translates to higher conversions. 

2. Articles with 2,250 and 2500 words earn the highest amount of organic traffic. 

(HubSpot, Orbit Media Studios)

Longer articles can help direct traffic to your site. Search engines favor longer pieces when it comes to ranking because they’re likely to have more in-depth information.

The average blog post length is about 1050 words. However, for better conversions when it comes to traffic, posts between 2,250 words are ideal. 

Blogs with 250 words or less attract the least amount of traffic.

3. There are around 600 million blogs in the world today. 

(GrowthBadger)

On a global scale, the number of blogs as of January 2020 was around 600 million. Most of these blogs were on WordPress and Tumblr.

Note that the number might not be exact. Some bloggers do not share their data. Also, domains expire now and new blogs come up every second too. 

Tumblr was the leader on the band, when it comes to blog creation. It’s followed by WordPress. As of July 2019, Tumblr had around 471 million blogs. On WordPress, publishers post 77.8 million blogs every month. 

4. Bloggers make an average of $32, 650 per year.

(Glassdoor)

Are you wondering whether there’s any money in blogging? According to a February 2020 survey by Glassdoor, the average blogger income is $32, 650 annually. Note that the figure is just an average, and some bloggers make way more than that.

How can one make money blogging?

Well, there are several ways to make money blogging. A few examples here are: 

  • Consulting
  • Selling a service or product
  • Affiliate marketing
  • Ad placement
  • Selling memberships

5. Bloggers earning more $50,000 a month actively promote their blogs.

(GrowthBadger)

Although the average blog income is $32,650, blogging facts show that it’s possible to make upwards of $50,000 if you’re willing to put in the work. Promoting your blog is an essential part of earning big money. To boost your blog, you can try the following tactics;

  • Connect with bloggers within your niche – contribute to conversations.
  • Sharing your posts on social media groups and pages.
  • Answering questions and giving free advice within your niche on forums like Quora.  
  • Creating an email list and regularly send new posts to the emails.

6. 38% of bloggers working over 6 hours on a post get better results.

(Orbit Media Studios)

As we’ve covered in number 2, the average blog post word count for attracting the highest amount of organic traffic is 2,250 words. With long-form content, quality can be an issue, if a writer doesn’t have time to spend on perfecting the posts.

As of 2019, the average time that people took to write posts was 3 hours and 57 minutes. Back in 2014, it took most people 2 hours and 24 minutes.

However, spending over 6 hours per post seems to be the magic formula. 38% of bloggers stand behind this. With adequate time, a writer can:

  • Do in-depth research on an article
  • Spell and grammar check before posting
  • Use proper headings – a heading can directly influence the success of your post.

7. Compounding posts results in 3.4x more traffic for just 22 months.

(HubSpot)

With compound posts, expect to get 2.5 times more visits in six months than with decaying posts. In 12 months, the number of visits you’re likely to get is 3.3 times more.

It gets better:

The average blog traffic that you expect to achieve after 22 months is likely to be 3.4 times more, compared to that of decaying posts. 

What are compounding posts?

Compounding posts are informational pieces. Unlike shallow posts with a short lifespan, the posts cover topics broadly, perhaps the main reason they attract more traffic. Readers enjoy having all the info in one place. Google does too.

8. People publish around 70 million posts on WordPress.

(WordPress)

Blogging statistics show that every month, bloggers publish an average of 70 million new blogs on WordPress. The posts attract 77 million comments each month.

The data above came from blogs that WordPress hosts, either through domains or sub-domains. WordPress allows the use of over 120 languages, meaning that the platform has users all over the world.

Blog Demographics

9. 41 years is the average age for readers in top blogs.

(Solarwinds Pingdom)

It looks like 41-year-olds love reading blog posts. According to blog statistics, top blogs are popular with the age group. Another important statistic to note when it comes to age is that 38 years is the median age for top blog readers. 

10. 55% of top blog readers are male. 

(Solarwinds Pingdom)

Do you ever wonder who reads blogs more between men and women? 55% – more than half – of the top bloggers are male. Women follow suit – they are 45% of readers on popular blogs. 

Entertainment blogs like Hollywood life are like honey to bees to women – 75% of females read them. Manly blogs like Android Authority have more male readers, around 70%. 

Blog Readership Statistics

11. Readers take an average median time of 37 seconds to read blogs.

(NewsCred Insights)

These days long-form content is ideal for ranking higher in search results. So 37 seconds doesn’t sound like enough time to go through an entire post. After putting in all that work, then you want readers to spend more time reading the content, right? 

Well, this blog reader statistics can serve as a learning point.

To get more engagement, start by accepting that readers skim through posts. That way, you’ll be able to write skimmable content as opposed to writing long, tiring blocks of paragraphs.

A few examples:

  • Using bullets and numbers where possible.
  • Your sentences should not have over 20 words.
  • Your paragraphs shouldn’t have over three sentences.

12. Content consumption via Facebook increased by 57% in 2016. 

(HubSpot)

Blogging stats show that people are consuming more content via social media. For starters, Facebook revealed the highest increase of 57%. Twitter came in second after a 25% increase, then LinkedIn third after a 21% increase. 

What do the stats mean for businesses?

Businesses should incorporate social media into their blogs, to encourage readers to share posts on social media. Also, make the content engaging, useful, relevant, and meaningful to prompt readers to share the content on social media.

13. 79% of readers search for content via search engines.

(HubSpot)

Blog traffic statistics show that using keywords strategically can help direct traffic back to your site. 

How does keyword placement even work traffic-wise?

Well, keywords are words or phrases that people continuously use to search for information on the web. Search engines use complex algorithms to present content, depending on whether a blog has used the keyword that a reader has used to make a search query.

The results:

Your posts will be among the first blogs to appear on Google’s page one when users search for information using similar keywords. Therefore, you’ll have more traffic coming back to your blog by only using keywords!

However, do not forget to use keywords that relate to your content. Otherwise, using unrelated keywords could cause Google to de-rank your blog because it would deem it as misleading. Also, try to place the keywords as naturally as possible to make your content flow well for the reader. 

14. The most popular blog in the world has 60,177 mentions.

(Detailed)

Do you ever wonder how Google measures a brand’s authority online? 

Well, brand mentions are one way that can help the giant search engine determine what blogs to rank at the top of search results. 

What are “brand mentions”?

Brand mentions occur when people that have interacted with your business mention you on blogs, social media posts, articles, or other types of content online. The remarks can be in the form of reviews or collaborations with other bloggers or website owners.

Let’s look at five popular blogs 2020:

  • The Business Insider ranks at the top, with 60,177 mentions.
  • The Verge comes in second, with 21,089 mentions.
  • The third position goes to GQ, with 20,172 mentions.
  • TechCrunch takes the fourth position, with 13,333 mentions.
  • Engadget takes the fifth position with 7, 807 mentions.  
Blogging Statistics - Adding New Post

Blog Statistics Trends

15. Large blogs should post four to five times a week.

(HubSpot)

Think about it:

Would you keep visiting a blog if you knew that you’d be reading the same content that you’ve come across repeatedly? Most people would say no.

The ideal blog post frequency should be between four to five times a week for large blogs. For smaller blogs, writing new and updating old content three to four times would be best to keep readers coming back for more.

16. 90% of marketers use blog content for marketing to potential customers.

(Demand Metric)

These days, it’s hard to lure people into buying your services or products if you’ve got nothing extra to offer. People love advice. Therefore, they’re more likely to gravitate towards you if you give it freely on your blog.

Blogging trends show that most companies are catching on. 90% are using content to attract customers. Try adding a blog to your website, and post useful content regularly to see conversions.

17. 62% of companies outsource for their content.

(Demand Metric)

You wouldn’t go to a shoe repairer if you wanted to build a home, right? You would approach a qualified builder to build your dream home.

The same case applies to content writing. Content writers have the experience and expertise to write content that converts. Business owners know this.  Blogging statistics 2020 shows that 67% of businesses see the value of outsourcing for their content.

18. 72% of clients love video content.

(HubSpot) 

Bloggers that incorporate videos in their content are seeing an improvement in how long clients are spending on their blogs. Videos are highly engaging and memorable, the reason they’re popular. 

Also, it takes a lot less effort to watch a video than to read a blog post.

Blogging Income Statistics

19. Clients are likely to take action after reading high-quality content.

(Demand Metric)

How is your conversion rate looking? Are you wondering how to get your readers to click on “Buy Now” or “Download Here”?

The secret sauce is in writing high-quality content to make your business credible. Consumers trust companies that put out great content, and that’s where they’re most likely to make a purchase decision. 

20. 70% of clients prefer to learn about a company through content rather than ads.

(Demand Metric)

Building relationships with clients online can be a complicated affair. Blogging statistics and trends show that 70% of potential clients prefer self-discovery while reading content rather than discovering businesses through ads. 

Why so?

A blog post offers clients solutions to their problems, which goes back to the keywords they used to search for the information. An ad, on the other hand, solely talks about a product or service, offering little value to a client. 

Guest Blogging Statistics

21. 60% of blogs take part in guest blogging.

(OptinMonster)

60% of blogs post about one to five guest posts per month.

Why is guest blogging important? 

Guest blogging is writing blog posts for another blog or website, then adding a link back to your blog. Posting on other people’s blogs can give your business authority within your niche. 

22. 62.96% readers of trust blogs with multiple authors more. 

(OptinMonster)

The biggest advantage of business blogs is that they can help create business-customer trust. Add multiple writers into the mix and create a winning formula to get even more credibility. 

23. 62.96% of readers say that blogs with multiple writers appear more credible. 

If more people write for your business, then it shows that they trust you. 63% of readers support this. 

Why?

Think of multiple authors as a form of endorsement. The more writers are willing to write on your site, the more credible your business looks in the customer’s eyes.  

Travel Blog Statistics

24. 80% of travelers do their planning on the internet.

(OptinMonster)

Travelers are always searching the internet for information. Think of content on details regarding the best places to visit, where to stay, destination laws, or what to pack. 

Therefore, travel bloggers putting out information to help 80% of travelers plan their trip are likely to be a hit.  

25. The average income per sponsored post is $200.

(OptinMonster)

Travel businesses are continually looking for bloggers to write sponsored content. Bloggers often distribute this content in places where clients are already looking for travel info, which gives it a natural fit. 

Shocking facts about blogging show that, on average, a blogger makes around $200 for one sponsored post. Although the money might seem too little, it could cumulatively add up to thousands of dollars, especially during high season. 

Blogging ROI

26. Blogging is 13 times more likely to give you an ROI.

(OptinMonster)

Starting a website is not cheap in terms of time and money. The cost of blogging for things such as hosting, buying ads, domain names, and sometimes outsourcing for content can quickly add up.

Are you wondering whether adding a blog to your website can give you a good return on your investment?

Here’s the answer:

Marketers that take blogging seriously are 13 times more likely to get a positive ROI.

27. 82% of marketers see a positive ROI after using inbound marketing strategies.

(HubSpot)

Do you blog consistently? If you do, you’re likely to gain more leads this way than with outbound marketing. Blogging helps to nurture leads, which bring higher conversions in the long-run. 

Blogging Statistics - Blog Writing

Conclusion

Blogging statistics are essential for any blogger that would like to have a competitive edge in the industry. So long as you carefully select your keywords, write relevant, high-quality content, and actively promote your blog, you’re good to go. 

These days, very few people will buy something after just seeing an advert. Clients prefer building relationships with sellers before they fully trust them. Blogging helps a lot.

This trend is still going strong in 2020. Businesses wishing to reach more clients regardless of their geographic location should try blogging for incredible results. 

So.

How are you gonna name your blog?

FAQ

Q: What percentage of blogs are successful?

In a 2018 survey, Blog Tyrant found that at least 30% of blogs were successful. The reason 70% of blogs fail could be that most bloggers do not fully understand what it takes to build and run successful blogs.

However, one thing to note is that more people are applying blogging best practices these days. Therefore, the number of successful blogs is likely to rise in the coming years.

Q: How many people actually read blogs?

Blog stats show that 77% of internet users read blogs. Blogs provide an easy way for clients to locate the information they require using search terms (keywords). There is no shortage of demand for content on the internet, which is not likely to change anytime soon.  

Q: How much traffic does the average blog get?

It’s hard to put a number on average blog traffic. Traffic depends on several factors such as: 

  • How much effort you put in promoting your blog
  • How often you post 
  • How much competition there is within your niche. 
Q: How popular are blogs?

As of 2020, blogs are very popular. Businesses are seeing results in providing useful information to potential clients through blogs. 

If you plan to start a blog, ensure that it focuses more on the client rather than on your business. Keep churning out helpful, relevant, and meaningful content to either educate or help clients solve their problems. 

Q: Is blogging worth it in 2020?

Blogging is still worth it in 2020. More companies are choosing to harness the power of the credibility that blogs bring to their businesses. Through blogging, enterprises can bring in more conversions than ever before. 

More digital marketers report that blogging is more rewarding than it was two years ago. 

Q: How many bloggers are there?

In the US, there are over 31 million bloggers and each post at least one blog post per month. Worldwide, bloggers publish over 2 billion posts annually. 

Q: What is the ideal blog post length?

The ideal blog length is between 2,250 and 2,500 words. Most bloggers report more engagement with long-form content. 

Q: How many blog posts do bloggers publish per day?

According to blogging statistics in 2018, bloggers published around 5,760,000 per day. The figure translates to about 4000 new posts per minute. 

Sources: