Although some sources claim that up to 77% of internet users read blogs, a 2020 survey found that only 60% of them still do so. The discrepancy might stem from the fact that some people don’t understand what blogs are.
For instance, if they use search engines to ask questions and find the answers on blog pages, many people still wouldn’t say they read blogs. Also, many of those who regularly read company blogs may think of the posts published there as regular website articles or company updates.
Blogging statistics show that the majority (65%) of those who say they read blogs do so 1–3 times a week. Another 18.3% read daily, and 16.7% check for updates 4–6 times per week.