About the job
Overview

As one of the world’s leading analytical instrumentation companies, Bruker covers a broad spectrum of advanced solutions in all fields of research and development. All our systems and instruments are designed to improve safety of products, accelerate time-to-market and support industries in successfully enhancing quality of life. We’ve been driving innovation in analytical instrumentation for 50 years now. Today, worldwide more than 6,000 employees are working on this permanent challenge, at over 70 locations on all continents.

Bruker Nano Surfaces & Metrology (BNSM) manufactures and sells high-end instrumentation that enables our customers to push the boundaries of science through cutting-edge research. We offer a broad range of technologies and solutions for an even broader range of applications and markets; from two-photon fluorescence microscopes to bench-top mechanical testers, from atomic force microscopes to optical profilometers.

The BNSM marketing communications group is a metric-driven, global team whose primary goals include generating high-quality leads through nurturing prospects, expanding brand awareness, and generating effective content. To achieve this our group delivers an ever-growing variety of content deliverables from emails and e-books, case studies and web content, webinars and videos, and print material. The materials science writer will create, edit, and update scientific material across a range of media types and disciplines. The successful candidate will have a background in both science and writing with an ability to communicate complex concepts to a variety of audiences and knowledge levels.

This position requires proficiency in: scriptwriting, long-form writing, marketing writing, scientific writing, SEO web writing, and technical writing.

Responsibilities

• Create written print and digital collateral for materials science and industrial metrology topics related to products, applications, and cutting-edge research trends
• Work with multi-disciplinary teams, including product managers, applications scientists, sales and customers to develop successful customer-facing content
• Responsible for establishing, tracking and reporting on success metrics for collateral
• Generate compelling content for all stages of the sales funnel (exposure, consideration, decision-making, and advocacy)
• Work closely with web editor to continuously improve and maintain SEO position and engaged traffic to the BNSM websites
• Identify and prioritize opportunities for successful content (type, target, audience, subject matter) to grow our Bruker brand in a wide range of disciplines and markets

Qualifications

• The Ideal Candidate Will Have
• Bachelor’s degree in a scientific or engineering discipline, MS preferred
• Minimum three years of experience in the materials sciences writing/editing required
• Experience in communications, marketing or public relations is strongly desired
• Demonstrated experience in writing, editing, and communicating scientific and technical concepts for both highly scientific and novice audiences required
• Experience with conducting interviews, scriptwriting, and writing SEO-driven web content is strongly desired
• Self-starter, ability to efficiently move projects from beginning to end
• Demonstrated ability to execute on multiple projects in concurrence
• Comfortable as both a team player and individual contributor, with extensive review loops and stakeholders