FULL JOB DESCRIPTION

Life Science Company hiring Digital Marketing Manager for our Marlborough Office

Immunovia’s vision is to lead the way in bioinformatics-assisted diagnostics towards a future where all patients are diagnosed for effective treatment, better quality of life and significantly improved survival rates. This role reports directly to our Marketing Director and collaborates with individuals at various levels within the company.

RESPONSIBILITIES

• Execute measurable digital marketing strategies and tactics driven by company Marketing plans
• Manage all digital content including the website, social channels, email and newsletter distribution
• Track, analyze and report on content engagement to inform planning for future
• Strategize, create and maintain media content including images, gifs, short videos, etc.
• Craft plans to increase Search Engine Optimization of web ranking
• Manage promoted/sponsored digital advertisement
• Collaborate with external team regarding large out-of-scope website changes
• Partner with US Marketing team to develop end-to-end digital marketing campaigns
• Work with internal stakeholders to design impactful content for website and social media use
• Monitor key metrics to track marketing ROI
• Monitor trends and participate in social media conversations relevant to the industry and business
• Engage with advocacy groups, research organizations, bloggers, news and media producers, etc who can help spread awareness
• Build and manage a user community, facilitate engagement with and among community members

QUALIFICATIONS

• Bachelor’s degree in one of the following or related disciplines: marketing, business, communications or journalism
• A focus on media arts is desirable

REQUIREMENTS

• Adobe Creative Suite experience
• Salesforce.com experience
• Proven ability to identify strategic opportunities, set aggressive objectives, and drive key business priorities
• Highly consistent and organized. Proven ability to manage multiple projects/tasks concurrently under aggressive timelines in a dynamic environment
• Results-oriented.
• Proven ability to drive a user acquisition strategy
• Excellent oral and written communication skills
• Self-motivated
• Experience working for healthcare, laboratory services industry

EXCELLENT COMPENSATION AND BENEFITS

• Qualified applicants should submit resume
• Must be authorized to work in US
• Immunovia is an equal opportunity employer

Job Type: Full-time

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off

Schedule:

Day shift

Work Location:

One location

Work Remotely:

No