Digital Marketing Analyst

Arlington County, Virginia, 22202, United States

POSITION SUMMARY:


About you: You’re motivated and proactive, with a passion for digital marketing, a hunger for problem solving, and an analytical mindset. You can make data-driven contributions to great programs and then run point on reporting and insights. You enjoy collaborating with colleagues to create effective solutions and are able to step up as a leader to push projects forward.

You will:

  • Lead digital paid media strategy and management for Nestlé USA channels, while significantly supporting reporting for the broader corporate communications team
  • Manage paid media budget and performance KPIs
  • Conduct A/B and multivariable testing with social messaging, imagery and audience groups
  • Partner with internal recruitment marketing teams to plan, execute, and optimize social campaigns that activate prospective talent and position Nestlé as an employer of choice
  • Use social listening tools to manage crisis and issues reporting
  • Support in fielding national surveys to determine awareness and knowledge around issues and key topics
  • Manage ongoing reputational movement in brand trust, purchase consideration, favorability and awareness of Nestlé and its brands
  • Collaborate with key stakeholders, internal communications managers, and digital and content development team members, as well as external vendors

We’re looking for someone:

  • With 2-3 years of hands-on experience in digital communications executing paid media marketing strategies across multiple digital channels
  • With knowledge of relevant platform and technology products
  • Who is ready and willing to work hard and learn fast, especially in an entrepreneurial, flexible environment
  • Who is collaborative and has a proven track record of creating and optimizing campaigns to constantly improve results
  • Who is highly organized and able to manage multiple projects and understand and adjust to changing priorities and circumstances

SUPERVISION RECEIVED:

Position requires a self-motivated individual who is able to work independently. Supervisor provides necessary leadership and coaching, along with regular review of status, goals, and objectives.

REQUIREMENTS AND MINIMUM EDUCATION LEVEL:

  • Bachelor’s Degree in related field
  • 2-3 years of hands-on experience in digital paid media and (top of funnel) recruitment marketing campaign management
  • Comfortable working in a fast-paced, matrixed environment

SKILLS:

  • Strong analytical, and communication skills
  • Who is a skilled navigator of complex organizations with proven experience working with cross-functional teams
  • Who is ready and willing to work hard and learn fast, especially in an entrepreneurial, flexible environment
  • Who is collaborative with an understanding of how to leverage and support existing content, initiatives, and contributions
  • Who is highly organized and able to manage multiple projects and understand and adjust to changing priorities and circumstances
  • The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.

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