Full Job Description

Zest AI has been perfecting AI for consumer lending decisions since 2009. Our mission is to make fair and transparent credit available to everyone and our AI-enabled software creates some of the most inclusive risk models in the industry. Our Model Management System helps lenders make better decisions and better loans — increasing revenue, reducing risk, and automating compliance — while expanding credit access to deserving people with no added risk!

Zest is hiring for a Content Marketing Specialist to help us drive through our next phase of growth. Reporting to our VP, Head of Marketing, the Content Marketing Specialist will be a self-starter who is passionate about creating quality content that drives demand, who is inquisitive and enjoys learning and getting others excited about new ideas. The keys to this role are a high level of creativity, attention to detail, project management skills, empathy, and the ability to inspire action.

In this role you will:

• Act as Zest’s marketing content crafter: producing creative, concise, inclusive, and error-free content
• Create and manage a content strategy and editorial calendar – tying directly back to revenue strategy
• Manage, leverage, and strategically repurpose existing content library
• Own the content process, start to finish for various channels (social, website, blog posts, articles, emails, press releases, case studies, videos, lead magnets, info graphics, etc.)
• Collaborate with stakeholders (Marketing, Sales, Customer Success, Product, Senior Leadership) to ensure synchronicity between marketing and other functions
• Partner with fellow marketing team members to leverage content, analyze and increase conversion rate
• Own organic content distribution strategy and execution (SEO, social media, and other organic channels)
• Optimize each medium, following and staying up to date on best practices
• Empathize with our users – learning about our customer journey and profiles
• Create, test, and optimize lead capture landing pages to generate email signups in exchange for high-value content

We are looking for:

• 2+ years of experience developing B2B content or and/or content strategy at a B2B SaaS company
• 1+ years of experience with SEO and organic marketing
• 1+ years of experience with A/B testing
• 1+ years of social media experience
• Experience collaborating across functions (Marketing, Sales, Customer Success)
• Knowledge of latest marketing best practices, technologies and developments
• Strong verbal and written communication skills
• A data-driven mindset; strong desire to solve problems, optimize processes and manage data
• Working knowledge of Google Search Console, landing page and website builders, keyword research and online ranking data tools, basic HTML, social media platforms, video creation and editing, marketing automation platforms, and web analytics experience, graphic design tools
• Experience in the financial services industry is strongly preferred
• Experience in the credit union or consumer lending space is a plus
• Experience with WordPress or similar content management system is a plus

Perks and benefits
All Zestians experience:

• The opportunity to join a mission-focused company
• People – the best part of Zest
• Competitive salary and participation in Zest’s annual bonus plan
• Shares in Zest
• 401(k) with a generous company match
• Robust health and dental plans
• unlimited vacation time, 11 company holidays, and winter break (shutdown)
• Generous family leave policy (12-week maternity leave / 6-week paternity leave)
• Tuition reimbursement, communications expense reimbursement, and conference allowance

Our Burbank, CA area, hybrid model (typically 2 days/week) Zestians experience:

• Beautiful, modern, dog-friendly office with lounge areas, video games, and gigantic jigsaw puzzles
• Daily catered lunches from LA’s best restaurants and a fully stocked kitchen
• Complimentary manicures, pedicures, and mindfulness sessions
• On-site gym with fitness classes
• Company happy hours, social events, outings, and much more!

About Zest AI:

Zest AI has been perfecting AI for consumer lending decisions since 2009. Our Model Management System helps lenders make better decisions and better loans—increasing revenue, reducing risk, and automating compliance. Our mission is to make fair and transparent credit available to everyone and our software creates some of the most inclusive risk models in the industry. Using Zest-built machine learning software, financial institutions can dramatically expand credit access to deserving people with no added risk. Learn more at Zest.ai and connect with us on Twitter @Zest_AI or our Insights blog.

Zest is committed to diversity, equity, and inclusion and encourages professionals from underrepresented groups in technology and financial services to apply.

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Job Type: Full-time