20. Brand Stories had an 85% completion rate in 2020.
A lot of people skip through a Story that they don’t have any interest in. So, how many people skip brand Stories? According to some of the latest surveys, about 85% actually complete the Story, which is a significant increase from 2018 when the completion rate was 69%. This is perhaps one of the strongest incentives to invest even more in IG Stories’ video advertising.
21. Interactivity in Stories ads increases engagement in nine out of ten beta campaigns.
If brands want to increase engagement, interactive Instagram Stories are worth considering. According to statistics, 60% of brands use interactive stickers to connect with their audience. In nine out of ten beta campaigns, adding a sticker poll increases the video watch time by three seconds. For the majority of businesses, this is a straightforward and reliable way to conduct a public opinion survey and see where they stand.
22. Instagram Stories stickers improve video performance 83% of the time.
One of the simplest ways to increase video engagement on Stories is to use stickers. Brands can use them to ask questions, raise awareness of a specific topic, mention other brands, give out gift cards, etc. Amongst Instagram Stories trends, this one is the most effective. Creating a Story is a fairly simple task, and there’s no reason to pass up this opportunity.
23. The aspect ratio for Instagram Stories is 9:16.
Even though the IG Stories aspect ratio is 9:16 by default, that doesn’t place that many restrictions on the resolution of the image. Acceptable resolutions are 1024×576, 1152×648, 1280×720, 1366×768, 1600×900, 1080×1920, 2560×1440, 3840×2160, and 7680×4320. The 1080x1920px resolution is most recommended, though. It’s also worth mentioning that reduced resolution decreases upload time.
24. The maximum size of an IG photo is 30MB.
This shouldn’t be that big of a deal, considering that most images don’t exceed 10MB. Still, those using quality cameras may find the RAW file size to be somewhat bigger. Converting this to a JPEG file may reduce the quality, but it will also reduce the file size.
25. IG videos should be less than 4GB.
As far as video marketing stats on Instagram Stories go, it’s worth noting that the maximum size of an IG video is 4GB. Since we’ve already mentioned that Instagram Stories video can’t exceed 15 seconds, this is more than enough. Still, if needed, using a video converter is also an option.
26. As many as 70% of all Instagram Stories are watched with the sound turned on.
Recent Instagram Stories analytics reveal that as many as 70% of all Instagram Stories are watched with the sound turned on. For a lot of traditional posts, this is not the case. If a brand’s message, an interesting video, or a joke relies on sound for a punchline, it’s far safer to turn it into a Story because the sound is turned on by default.