About the job
About the Clinton Foundation

Building on a lifetime of public service, President Clinton established the Clinton Foundation on the simple belief that everyone deserves a chance to succeed, everyone has a responsibility to act, and we all do better when we work together. For nearly two decades, that premise has energized the work of the Foundation in overcoming complex challenges and improving the lives of people across the United States and around the world.

As an operating foundation, we work on issues directly or with strategic partners from the business, government, and nonprofit sectors to create economic opportunity, improve public health, and inspire civic engagement and service. Our programs are designed to make a real difference today while serving as proven models for tomorrow. The goal of every effort is to use available resources to get better results faster – at the lowest possible cost.

We firmly believe that when diverse groups of people bring resources together in the spirit of true cooperation, transformative ideas will emerge to drive life-changing action.

Learn more at http://www.clintonfoundation.org, on Facebook at Facebook.com/ClintonFoundation and on Twitter @ClintonFdn.

Overview

In close collaboration with the Too Small to Fail (TSTF) team and the Clinton Foundation Communications and Marketing team, the Marketing Manager develops and executes TSTF’s marketing strategy. The Manager will develop and execute a marketing and digital communications strategy that improves the visibility and influence of TSTF through brand marketing, strategic partnerships, and digital communications — including social media, email, website, virtual events, and blogs.

The Manager will continue to position TSTF as a leader in the early childhood field with a target audience of families with children ages 0-5, and a specific focus on parents and caregivers from low-income communities of color. The Manager will help amplify awareness among parents and caregivers, key influencers and funders about TSTF’s tools and resources to support their young children’s early brain development. This role will develop creative concepts to engage a wider digital audience in the work of TSTF across the TSTF platform and partner platforms. This role will also develop and implement a digital communications and content strategy for TSTF that reinforces the brand’s mission and strategic objectives—prioritizing reach among influencers, prospective funders, and parents with TSTF resources.

Responsibilities

  • Work collaboratively with the team to develop and then implement a strategic marketing and online communications strategy for TSTF’s mission, goals and objectives and elevate awareness about its work among target audiences;
  • Oversee and cultivate TSTFs social and virtual community by evaluating existing content, needs, and data and developing and implementing an editorial calendar and robust content strategy for Too Small’s social channels (particularly Instagram), websites blogs, newsletters, and brand partnerships;
  • Provide consistent messaging and branding across materials and platforms;
  • Manage critical marketing and social media partnerships with external groups essential to the core mission of TSTF;
  • Work with TSTF to develop marketing and engaging content series or campaigns for individual products, partnerships and events; Manage TSTF’s online presence to maximize engagement and reach with target audiences and achieve initiative goals;
  • Manage graphic design, multimedia such as video, and web development consultants;
  • Develop and implement a monthly digital media evaluation/metrics plan and make recommendations for continuous improvement and engagement of TSTF’s channels.

Qualifications

Education:

Minimum Required: Bachelor of Arts in communications, journalism, or another writing-intensive field.

Work Experience:

Minimum Required: 3-4 years professional experience working in a communications capacity with leadership responsibility
Preferred: Experience working in project / program management; Interest/background in education or child advocacy;
Specialized Knowledge Needed for Performance of Job:

Digital strategy, digital media content production, and social media background, monitoring, and analytics experience to identify trends to augment strategy;

Skills:

  • Detail-oriented with an eye for accuracy amid a need for speed;
  • Creative and informative writing experience a must.
  • Experience with Adobe Photoshop, InDesign, and Illustrator, a plus.
  • Ability to manage relationships with photographers, videographers, designers, and consultants.
  • Ability to think strategically and manage multiple time-sensitive projects simultaneously in a fast-paced work environment and prioritize effectively;
  • Strong teamwork and collaborative approach;
  • Self-motivated, organized, flexible, and have an ability to prioritize workload.
  • Very strong interpersonal skills, ability to build and maintain relationships with diverse partners in public, private, and non-profit sectors; and
  • Ability to adapt and work in a very flexible, fluid, and evolving environment.
  • Successful track record of establishing digital media and content partnerships.

Other:

  • Strong written, verbal and presentation skills;
  • Must have strong ability to understand and communicate complex program, scientific information and practices to a wide variety of stakeholders;
  • Ability to listen to colleagues, partners, and clients to synthetize ideas and concepts.

Equal Employment Opportunity Statement

The Clinton Foundation maintains a strong policy of equal opportunity in employment. It is our objective to recruit, hire, and retain the most qualified individuals without regard to race, color, religion, sex, sexual orientation or identity, national origin, age, disability, veteran status, or any other characteristic or status protected by applicable federal, state, or local law. Our equal employment philosophy applies to all aspects of employment, including recruitment, compensation, benefits, training, promotions, transfers, job benefits, and terminations.