Copywriters are the creative minds behind the advertising campaigns that we see every day. From TV commercials to radio ads, they are responsible for creating catchy slogans and memorable jingles that stick in our heads long after we’ve heard them. But what does it take to become a successful copywriter? And how much do copywriters make? Let’s take a closer look.
Agency Copywriter Salaries
Copywriting is a highly competitive field, and agencies are always on the lookout for talented writers who can produce fresh, original ideas that will grab attention and sell products. The most successful copywriters are able to think outside the box, work well under pressure, and come up with concepts that are both creative and effective.
Generally, a junior copywriter can generate anywhere between $50,000 and $140,000 per year. When it comes to agency copywriting, the average salary for a junior copywriter is $47,037. At the same time, a senior copywriter can earn as much as $88,210.
In-House Copywriter Salaries
It’s true that many companies don’t offer professional advancement, but not all hope is lost. If you’re looking to work in-house, you’ll eventually see career advancement after the 3–5 year mark.
According to recent surveys, the average salary for an in-house copywriter is $48,332 for a junior copywriter and $84,667 for a senior one. Keep in mind that salaries can vary depending on experience, location, and company size.
In terms of location, copywriters in California and Massachusetts tend to earn the most, while those in Georgia and Tennessee usually have the lowest rates.
Freelance Copywriter Salaries
Besides agencies and in-house companies, you can make money copywriting as a freelancer. Compared to other copywriters, freelancers can be their own bosses, decide their own schedules and rates, and choose their clients.
So, suppose you’re planning to become a freelance copywriter. In that case, you should take into consideration some factors, including the niche area and experience in the field.
How to Know Your Freelance Copywriter Salary
Now that you know how much a copywriter makes, it’s time to learn how to price your services accordingly.
Don’t Rely on Online Calculators
There are a number of online calculators that purport to tell you how much you should charge as a freelance copywriter. However, these calculators are often inaccurate and can lead you to undervalue your services.
Look at Job Listings
A more reliable way to determine how much you should charge as a freelance copywriter is to look at job listings. By searching for copywriting jobs on job boards such as Indeed or Monster, you can get an idea of the going rate for your services.
Talk With Recruiters About Salaries
As a copywriter, charging the best hourly rate can be a challenge. That’s why you should try talking with a recruiter.
Recruiters are always on the lookout for talented copywriters and can give you insight into how much businesses are willing to pay for your services.
Know Your Rates
When starting out as a freelance copywriter, it’s important to be realistic about your rates. They should be higher or lower depending on your experience and the type of writing you do.
So, there you have it. Now you know a little bit more about how much copywriters make and what factors may influence their salaries.
Keep in mind that these numbers can vary greatly depending on location, experience, and other factors. If you’re thinking of becoming a copywriter or are just curious about the field, be sure to do your research to find out what the average salary is for your area and level of experience.
How Much Do Copywriters Make? FAQ
Are copywriters in demand?
Every day, businesses need content for their websites, blogs, and social media accounts. And they need someone to write it, which is where copywriters come in. Copywriters are professional writers who specialize in creating compelling content that packs a punch. It’s not just about stringing together a few sentences – but understanding how to craft an effective message that will resonate with readers and persuade them to take action. In today’s digital world, businesses need copywriters more than ever before. So if you’re thinking about becoming a copywriter, now is the time to make your move.
What copywriters make the most money?
If you’re looking to make a great living as a copywriter, there are certain names you should know. Gary Bencivenga, Joe Coleman, and Laurence Blume are among the highest-paid copywriters.
What’s the maximum copywriter’s salary?
So, how much do copywriters make? The maximum copywriter’s salary depends on the company they’re working for and their experience level. Generally, the higher the company’s budget, the more money it can allocate for paying its employees. Likewise, the more experience a copywriter has, the more they can typically charge for their services. That being said, it’s not unheard of for copywriters to make six-figure salaries, especially if they’re working for a large corporation or have a lot of experience under their belts.