The webinar industry is an interesting niche with great potential. While webinars might not generate a lot of money for organizers, they can still be very beneficial. This section will discuss the essential stats that showcase the current state of this online presentation format.
1. The webinar market size is expected to reach $800 million by 2023.
Compared to other types of digital content, the webinar market isn’t yet that profitable. However, industry analytics predict the market will continue to grow in the coming years.
From $547 million in 2015, it’s projected to rise to $800 million by 2023 — a 46.2% increase.
These webinar revenue statistics date from before the COVID-19 pandemic. With people worldwide spending more time at home, video conferencing has recently seen a massive rise. For this reason, webinars could easily reach the $800 million mark even before 2023.
2. The software and technology industry produces most webinars.
Software and technology webinars are most represented across industries (26%). They’re followed by financial services (12%) and consulting (11%). Industries like real estate, travel and tourism, and non-profit produce the least webinar content — 2% or less.
3. The average webinar duration is 39–60 minutes.
Different sources on webinar duration report different results.
BrightTALK’s large study suggests that the average length of a webinar is 39 minutes. At the same time, WorkCast’s data shows that most webinars go on for around 60 minutes.
4. 44% of attendees prefer webinars to run no longer than 45 minutes.
In today’s digital era, audiences don’t have a particularly long attention span. They’re typically looking for short yet meaningful content, and this also applies to webinars.
Webinar engagement statistics reveal that almost half (44%) of all attendees prefer live events to run no longer than 45 minutes. What’s more, 41% believe 30 minutes is the optimal duration of a webinar.
5. The average webinar conversion rate is 55%.
(Noisy Little Monkey)
Creating a buzz around a webinar and attracting attendees isn’t easy.
Despite a great marketing strategy and quality content, almost half of registered attendees won’t show up for the actual live event.
Depending on the type of webinar, conversion rates can vary, too. Communication webinars have the highest conversion rate (68.8%), while educational events have the lowest (36.8%).
6. People are unlikely to commit to more than one webinar per week.
Not all webinars are light and entertaining — most comprise lots of info that requires the attendees’ undivided attention. Unless they have to do it for work, people usually seek out webinars to keep themselves engaged and learn something new in their free time.
But leisure time is scarce and valuable, so people tend not to go overboard with webinars. According to webinar attendance statistics, most people will only sign up for one live event per week.
7. 32% of webinar attendees are only engaged when the host is passionate about the topic.
The host’s energy and interest in the topic reflect on the attendees’ engagement.
For 32% of webinar audiences, this is the most important factor. Other crucial elements include the content’s relevance to the topic (38%) and the use of visuals (15%).
8. 92% of attendees want a live Q&A session before the end of the webinar.
Webinar analytics show that an overwhelming majority of attendees prefer events that have a Q&A session at the end. Many of them are already familiar with the webinar’s content, so answering their questions helps ensure they get the most out of the event. More importantly, this also increases the likelihood of them signing up for the host’s future webinars.
9. Q&A sessions are also the most engaging webinar tool.
According to webinar effectiveness statistics, 82% of attendees cite Q&A sessions as the most interesting part of the webinar experience. For 67% of them, downloadable resources are essential to a webinar’s effectiveness. Surveys are also important for 32% of attendees.
10. 93% of people attend webinars from their computers.
Despite smartphones’ ever-growing popularity, most attendees view webinars on their computers. A recent MegaMeeting webinar benchmarks report shows that only 7% of people attend live events from their phones.
The majority of computer users (86%) have Windows, while 14% use Apple’s Mac. As for smartphone users, 71.4% have an iPhone and 28.6% an Android phone.
With Windows being the most popular operating system among webinar attendees, it’s no surprise that Microsoft Edge is their preferred browser — 45% of people use it to access webinars. Chrome is in a close second with 39%, and Firefox ranks third with 10%.
11. On average, hosting a webinar costs between $3,000 and $5,000.
Hosting a professional webinar can cost up to $5,000, webinar statistics from 2020 show.
These costs can include speaker fees (especially when inviting a high-profile speaker), promotional costs, software license, etc. However, it’s important to remember that the money invested won’t necessarily reflect on the webinar’s quality and effectiveness.
Many professionals have started with very low-budget webinars and gained popularity thanks to being well-informed, passionate about the topic, and strategic about the content.