Webinar Statistics - Featured Image
By Milos Djordjevic | July 15, 2020 | 0 Comments

11 Intriguing Webinar Statistics For 2020

Have you ever wondered how you can make your presentations more interactive?

Did you wish you could reach more people, even those across the globe from you?

Allow us to introduce the tool that will make this easier.

Webinars.

Webinars are online meetings that are held through the Internet in real-time. They can be meetings, classes, or involve company presentations.

In this guide, we will give you a rundown of some of the latest webinar statistics. We’ll also give you an overview of webinars, the best time to host a webinar, and the nuances of the medium.

Let’s begin!

Top Webinar Statistics (Editor’s Choice)

  • Nearly 70% of webinar hosts are seeking to increase sales and engagement.
  • Marketing webinars have a general rate of attendance in the 44% region.
  • Of all webinar resources Q&A sessions seen as 81% better than the rest.
  • Studies show that 65% of entrepreneurs see email as the best webinar promotion tool.
  • 56% of webinar hosts said that they used both live and on-demand video.

Webinar Stats That You Need-To-Know in 2020

1. Webinars conducted in the morning, are usually 93% more successful.

(Outgrow)

A webinar can be held at any time of the day. This is why people hold them at random times, thinking this has little to do with the success of the collaboration. 

However, this couldn’t be further from the truth.

Timing plays a crucial role in webinar success. Some popular times are around lunchtime, noon, 1 pm, etc.

Though the real sweetspot and best time for webinars can be found in holding a webinar at 10 am or 11 am. According to studies, this is the most preferred time by people. 

Why?

Experts speculate that this is because people are at their most alert at this time of the morning.

2. Approximately 49% of registrants converted became attendees of webinars in 2019.

(NeilPatel.com)

In 2019 an average of 49% of registrants converted to being attendees at webinars with 100 or more attendees in total.

This figure is up by 8% since 2018. This is an improvement in webinar conversion rates, albeit a meagre one.

3. Webinar statistics show that 65% of entrepreneurs see email as the best webinar promotion tool.

(BeaconLive)

In 2019, 65% of entrepreneurs saw email as the most effective promotional tool for their webinars.

The second most popular tool was co-marketing. It came in at 25% less than email.

That makes the size of your email list one of the most important webinar analytics tools at your disposal. It is a leading factor for your webinars’ success and a leading indicator that you’ll want to monitor.

4. Studies show that 83% of people stated they would only attend one webinar per week.

(TABS Analytics)

Research from 2018 shows that people will only commit to attending one webinar per week. So you pull out all the stops in order to win the selective attention of possible attendees, webinar stats show.

Prospective attendees may have an interest in a variety of webinars types, not just ones relevant to your industry. So grabbing their attention with a quality pitch should be your priority.

Nonetheless, these statistics hold: people only view one a week, on average.

Keep in mind that your webinar isn’t just competing solely with those in your industry. Your webinar is competing with every other webinar in all industries. So make sure your email pitches are at their best, and you’ll improve your webinar metrics on a whole.

5. Marketing webinars have a general rate of attendance in the 44% region.

(GoToWebinar)

The majority of marketers think that webinar attendance is the performance indicator to watch. But the reality is that your influence on this area of things is somewhat limited.

More productively, it is wise to put your efforts on driving registration rates up. Once you have managed to get an individual to register, webinar marketing statistics show that you effectively open a line of communication that allows you to showcase your other content. You are also bolstering and solidifying their confidence in your brand, all of which will improve attendance rates automatically.

6. Nearly 70% of webinar hosts are seeking to increase sales and engagement.

(BloggingX)

Webinars offer outstanding engagement opportunities. This is why 69% of webinar hosts said their primary reason for hosting a webinar was to increase sales and engagement.

Studies and webinar attendance statistics show that chat questions, polls, Q&A sessions, surveys are effective tools for increasing participation between hosts and attendees.

These tools will encourage attendees to stay longer, increase their interest, help them stay more focused.

So make your webinar more engaging by using these integration tools as much as possible! By doing so you’ll build stronger relationships with attendees. According to webinar statistics 2020, this will lead to more sales conversions or whatever metric you’re seeking to achieve.

7. Of all webinar resources Q&A sessions seen as 81% better than the rest.

(Training Journal)

When hosting a webinar, there are many tools at your disposal:

  • Q&A sessions, which account for an 81% rate of effectiveness. 
  • Surveys, which have been known to bolster a respectable 47% success rate. 
  • Social media brings a 25% success rate.
  • Polls are at 22%.
  • Group chats come at 10%. 

By using a combination of these tools, you can improve your webinar engagement statistics very easily.

8. Studies show that 58% of webinar hosts said they use live and video-on-demand.

(Get Response)

Video is obviously the most powerful tool in any webinar. It engages attendees and builds rapport that is second only to being in the same room as someone. 

With that being said though, using video randomly is not the way to go. But what really makes a difference, according to webinar revenue statistics, is the type of video used.

56% of webinar hosts said that they used both live and on-demand video.

A slightly lower 44% of webinar hosts used just live features.

29% of them didn’t use video in their webinars. They claim they don’t have the necessary skills.

27% said video production is expensive for them.

Unsurprisingly, the groups that used video enjoyed increasingly higher attendee rates and improved their conversion rates consistently. The groups that failed to utilize video features had low to nill success results, according to webinar effectiveness statistics.

9. Studies show that ⅓ of people that register to a webinar will actually end up attending.

(Lifewire)

Attendance rates are what people obsess about the most. 

And with good reason! After all, if no one attends your webinar, then it was a waste of time, right?

Well, if you test different strategies and work on improving your registration rate, then nothing is a waste of time! It just becomes a learning curve that leads to better webinar attendance rates.

The ratio for successful registrants to attendees, is surprisingly consistent for all webinars. Getting attendance rates of 35% to 45% is what you should be aiming for.

If you’re getting that, then you’re on track for success, according to a webinar on Google analytics conducted in 2019.

10. Over 28% of people watch recorded versions of webinars as opposed to live.

(MegaMeeting)

Webinar goals vary. They always will.

If you’re creating a webinar for a limited offer or as a one-time-deal then it makes perfect sense that you don’t record it.

Here’s one of the top 12 webinar statistics you need to know: 28% of people that watch a webinar, watch a recorded version of it. In fact, this number is growing! Analysts predict it to creep up by a minimum of 5% per year.

People generally don’t care if a video is live or not. In our Netflix-laden culture of VOD (video on demand), people watch content when it is convenient for them, as opposed to making time for it.

Webinar usage statistics are unyielding on that – allow webinars to be recorded and replayed. This will increase views and improve the overall conversion rate of the webinar.

11. A Webinar can cost $100 to make.

(IONOS)

Webinars vary in cost, but what is consistent is that everyone is paying.

But that cost comes with a price – that of investment. Never before has the old saying been true, “It takes money to make money” than it has in the world of webinars. To increase your webinar market size, requires an outlay on your part.

It would be nice to be able to rely on free options, but you won’t get decent results. Unlike tools such as social media, webinars require attention to quality and detail that simply cannot be adopted in a freemium model.

To make a decent webinar, you’ll probably need to invest around $100 into production. The price fluctuates when one looks at options such as live webinar vs recorded video. One can opt for both, and then decides to add every bell and whistle available.

However, this type of outlay is more of an extravagance, than it is a necessity.

If you’re currently relying solely on free software for your webinars, you’re probably not getting the results you were hoping for. With most webinars being tools for influence and to build relationships with attendees, investment is critical for a quality product. 

The average webinar duration is around 58 minutes. It’s important to have a presentation that shows you in your best light. That takes investment.

12. Webinars held on a Tuesday are 97% more successful.

(MMG)

Studies show that Tuesday is the best day for hosting a webinar.

Wednesday and Thursday were close behind, but Tuesday is the winner by far. You’re guaranteed 97% more attendance rates for webinars held on this day.

According to webinar marketing statistics people want plenty of time to plan around attending webinars. As Monday and Friday tend to be the busiest days of the week, it makes sense to avoid them. It is important to make things convenient for possible attendees to ensure a higher attendance rate.

Which makes Tuesday a great candidate for being one of the webinar benchmarks.

Webinar Statistics - Woman Using her Laptop

To Sum It All Up

Webinars are great!

Hosts and attendees can connect, create and foster relationships, and exchange ideas in an interactive environment.

Webinars bring down borders and virtually unite time zones, effectively making information widespread, and knowledge more accessible.

The future of webinars looks bright. They will undoubtedly be embraced by a growing number of people. Webinar statistics dictate that webinars are in fact doing much better than the overall perception of them. 

No tool can be compared to webinars, nor can webinars be compared to any other existing medium. Webinars are a tool everyone should be using.

Are you?

People Also Ask

Q: What Is a Good Webinar Attendance Rate?

(NeilPatel.com)

Studies show that in 2019 an average of 49% of registrants converted to being attendees.

This figure is up by 8% since 2018. So there’s an obvious improvement in webinar conversion rates.

Q: Are Webinars Effective?

(HubSpot)

Webinars as a marketing tool aren’t dead. 

But they’re not only that! 

They’re also effective sales tools – but only if your sales team knows how to use them to move prospects down the funnel and close deals.

Q: How Long Should a Webinar Last?

(BrightTALK)

The average webinar is around 45 minutes, with some presentations going up to 60 minutes and beyond. Speakers normally present for 30 minutes then leave 10-15 minutes at the end to answer audience questions.

Q: How Does a Webinar Work?

(ON24)

A webinar is an engaging online event where a speaker, or a small group of speakers, deliver a presentation to a large audience. The viewers can participate by submitting questions, responding to polls and using other available interactive tools.

Q: How Do You Measure Success of a Webinar?

(WorkCast)

You should measure:

  • Lead Generation – how many people registered and attended your webinars.
  • Customer Engagement – knowing how engaged your attendees are is imperative.
  • Audience Retention – how many people stayed to the end of the webinar.
  • Attendee feedback – what was the feedback like afterwards: more negative, or resoundingly positive?
Q: How Much Does a Webinar Cost?

(IONOS)

To make a decent webinar, you’ll probably need to invest around $100 into production, webinar statistics show. The price fluctuates when one looks at options such as live webinar vs recorded video.

Sources:

  1. Outgrow
  2. NeilPatel.com
  3. BeaconLive
  4. TABS Analytics
  5. GoToWebinar
  6. BloggingX
  7. Training Journal
  8. Get Response
  9. Lifewire
  10. MegaMeeting
  11. IONOS
  12. MMG
  13. HubSpot
  14. BrightTALK
  15. ON24
  16. WorkCast
  17. IONOS