Full Job Description

If you are passionate about transforming communities with a mission-driven organization, then we have the opportunity for you!

Reporting to the Chief Communications Officer, the Social Media and Marketing Specialist will serve as a key member of the LIRS Communications Team and will be responsible for managing all of LIRS’ social media platforms. They will collaborate with colleagues in the Communications department and across the organization to identify, conceptualize, and implement effective social media and digital marketing campaigns for a variety of initiatives, as well as creatively grow our audiences across various platforms.

Lutheran Immigration and Refugee Service (LIRS) has offered welcome and hope to refugees. Since 1939, LIRS has transformed lives, with the support and hard work of people like you, to welcome the most vulnerable to the United States-from Sea to shining sea. LIRS has worked to create welcoming communities for newcomers-immigrants and refugees who have been forced to leave their homes and begin anew.

We help people seeking safety from persecution in their home countries and reunite families torn apart by conflict. We resettle refugees. We protect vulnerable children who arrive alone in the United States. We advocate for compassion and justice for all migrants.

Widely recognized for our expertise in implementing federal programs on behalf of refugees and migrants in the United States, conducts policy advocacy, and advances the protection and rights of vulnerable migrants.

Headquartered in the beautiful Inner Harbor of downtown Baltimore we provide services nationwide through a network of staff and affiliates. As we continue to grow, we search for the best candidates and offer excellent benefits including medical, dental, vision available the first day of employment professional development, tuition reimbursement, paid parental leave, company 403(b) contributions, and match, all in an inclusive and progressive environment!

Lutheran Immigration and Refugee Service is a champion for all uprooted people. Please join us as we make a difference in the lives of newcomers.

Duties

• Responsible for managing all LIRS social media accounts, including but not limited to the organization’s Facebook, Twitter, Instagram, and LinkedIn
• Work collaboratively across the Communications Team and other departments within the organization to conceptualize social media and digital advertising initiatives that support LIRS’s organizational mission, strategic objectives, and editorial calendar, providing particular emphasis to LIRS’s programs and impact
• Help develop a social media strategy and digital marketing plan, analyze the short and long – term needs of LIRS’s social media strategy and offer quarterly reports to leadership teams that outline any necessary changes to the digital marketing plan
• Design and execute on a proactive, strategic social media calendar for all LIRS social media accounts and work with External Affairs and Programs to conceptualize and implement strategic social media campaigns for event promotion, fundraising, campaign support, and more
• Develop and write creative social content and copy as needed, ensuring posts match LIRS messaging and are consistent in tone; anticipate content needs for dynamic, rapid response on social regarding policy changes or breaking news
• Offer support to the LIRS Press Secretary in the creation and management of the President & CEO’s social media accounts (Twitter and Facebook), when assigned
• Design and create graphics and brief videos for social platforms and posts
• Track and provide the Communications team with monthly reports on social media, digital content, email newsletters, virtual event attendance, and web-based metrics
• Oversee the successful implantation of LIRS’s Google Ad grant, help to identify ways to optimize copy and landing pages for search engine optimization
• Monitor digital media trends and help to brainstorm innovative strategies to advance online performance and to grow and cultivate LIRS’s online community
• Lead identification and communication with external digital media/marketing contractors
• Brings new ideas, tools, technologies, and insights to the Communications Team, including on new social media platforms
• Other duties as assigned

Qualifications

• Bachelor’s degree in related fields preferred: Communications, Business, Marketing, Political Science, Journalism, etc.
• Three to four years related experience in social media, marketing/communications, digital media, online communications, or a related field
• Experience with graphic design and video creation software
• Experience with content management systems and web platforms (including but not limited to MailChimp, Luminate, WordPress), search engine optimization (SEO), Google Analytics, and graphic design applications, such as Adobe InDesign, Canva, Photoshop
• Demonstrated knowledge of online marketing and communications strategies and tactics, digital trends, and technologies
• Experience in tracking, analyzing, and reporting on social media and digital marketing metrics
• Experience in web management and content management systems; knowledge of basic HTML; proficiency in web content development, software, and standards, preferred
• Ability to work collaboratively across organizational lines, manage multiple projects simultaneously, and meet deadlines
• Commitment to LIRS’s core mission and values and an ability to model those values in relationships with colleagues and partners; commitment to empowering refugees and migrants

Lutheran Immigration and Refugee Service (LIRS) is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity, or expression, or any other characteristic protected by federal, state, or local laws.