Product Marketing Specialist (Remote)

Birmingham, AL

Full Job Description
Company Description

Daxko powers health & wellness throughout the world. Every day our team members focus their passion and expertise in helping health & wellness facilities operate efficiently and engage their members.

Whether a neighborhood yoga studio, a national franchise with locations in every city, a YMCA or JCC-and every type of organization in between-we build solutions that make every aspect of running and being a member of a health and wellness organization easier and delightful.

Job Description

As a Product Marketing Specialist, you will research, plan, and produce content for Daxko brands serving the health, fitness, & wellness industry. You are an exceptional listener and communicator, able to drill down to the heart of a topic and present it to your audience as a powerful means of connection. You are highly creative, organized, quick to adapt, and enjoy working as part of a team.

The Product Marketing Specialist reports to the Director of Marketing, SMB.

In this role you will:

  • Create turn-key campaigns for customers that are targeted for specific contact lifecycles, verticals, and categories
  • Align content with the internal agency to align with campaign strategies with customer outcomes
  • Revise content quarterly and as needed based on user feedback and deliverability
  • Develop methods to monitor and track usage and deliverability of marketplace content
  • Assist in identifying, discovering, and prioritizing fitness industry trends and gaps in our content to better assist our target customers
  • Audit existing content strategies and make appropriate updates to refresh
  • Create the templates and backend support to deploy campaigns into the marketplace
  • Partner with the product team to measure, assess and report the effectiveness of campaign strategies
  • Produce & edit compelling content across a variety of media to connect with, influence, and maximize brand presence within our market. Examples of content you’ll produce include but are not limited to: articles, white papers, blog posts, promotional copy, ad copy, and more.
  • Ensure that content is aligned with the brand voice as well as the determined content strategy
  • Understand our products at a high level and the outcomes they accomplish for our target audience to craft compelling content that resonates
  • Collaborate with brand managers to promote campaign and content objectives
  • Collaborate with multimedia designer and other marketing specialists (email, social, SEM) regarding layout, production, and distribution of content.
  • Become an expert on audience’s content consumption, quality, experience, and conversion rates and provide recommendations to other marketing specialists to improve campaigns.
  • Stay abreast in trends in content marketing and content consumption to influence our content marketing strategy
  • Regularly consume industry content to stay informed on trending topics and content delivery
  • Travel about 5%

Qualifications

  • Two (2) to Four (4) years of relevant experience
  • Strong command of the English language
  • Knowledge of creative writing and verbal communication
  • Knowledge of editing
  • Excellent interpersonal and customer service skills.
  • Excellent organizational skills and attention to detail.
  • Excellent time management skills with a proven ability to meet deadlines.
  • Strong analytical and problem-solving skills.
  • Ability to prioritize tasks and delegate them when appropriate.
  • Ability to function well in a high-paced and at times stressful environment.
  • Willingness to push the bounds of creativity to explore new ways to connect with our audiences and compel them to take action with our content

Bonus points for:

  • Bachelor’s degree in relevant field like Journalism, English, Communications, Public Speaking, or Music Composition
  • Hubspot inbound marketing certification
  • Experience in B2B marketing content creation

Additional Information

Daxko is dedicated to pursuing and hiring a diverse workforce. We are committed to diversity in the broadest sense, including thought and perspective, age, ability, nationality, ethnicity, orientation, and gender. The skills, perspectives, ideas, and experiences of all of our team members contribute to the vitality and success of our purpose and values.

We truly care for our team members, and this is reflected through our offices, benefits, and great perks. Some of our favorites include:

  • Flexible paid time off
    Affordable health, dental, and vision insurance options
    Monthly fitness reimbursement
  • 401(k) matching
  • New-Parent Paid Leave
  • 1-month paid sabbatical every 5 years
  • Casual work environments
  • Daxko is dedicated to pursuing and hiring a diverse workforce. We are committed to diversity in the broadest sense, including thought and perspective, age, ability, nationality, ethnicity, orientation, and gender. The skills, perspectives, ideas, and experiences of all of our team members contribute to the vitality and success of our purpose and values.

We truly care for our team members, and this is reflected through our offices, benefits, and great perks. Some of our favorites include:

  • Flexible paid time off
  • Affordable health, dental, and vision insurance options
  • Monthly fitness reimbursement
  • 401(k) matching
  • New-Parent Paid Leave
  • 1-month paid sabbatical every 5 years
  • Casual work environments