News and Social Media Manager

Northfield, MN

About the job

The News & Social Media Manager works to raise the college’s visibility, enhance the Carleton brand and foster community through social media. The ideal candidate is a skilled communicator and creative content producer with exceptional judgment, an innate ability to connect across audiences, and a true love of short-form storytelling. This position is responsible for producing authentic and compelling content that tells the Carleton story, and for advising campus partners on how to do the same.


  • Develop and administer a college-wide social media strategy. Working with the director, plan and carry out a social media strategy that engages key audiences and supports college initiatives.
  • Manage the day-to-day functions of Carleton’s official social media channels, including Instagram, Facebook, Twitter and LinkedIn. Conceptualize and produce photos, videos, graphics and written content for these channels.
  • Manage Carleton’s primary news website. Develop editorial calendars, generate story ideas, cultivate source relationships, lead editorial meetings, write news and feature stories, and assign work to student writers. Ensure content is timely, compelling and accurate.
  • Publicize college news, events and student achievements. Write and distribute press releases as assigned, and assist campus partners with other methods of promotion. Produce and distribute news and press releases about student accomplishments using Merit.
  • Partner with offices and departments in developing social media strategies and campaigns.
  • Monitor and report on media mentions and social engagement.
  • Train, supervise and mentor student writers.
  • Engage with the higher education social media community to stay on top of industry best practices and emerging platforms. Make recommendations for their use at Carleton when appropriate.
  • Assist director with media relations activities.
  • Assist director with writing and copy editing for other projects.


  • Bachelor’s degree in communications, journalism, marketing or public relations; or other BA with relevant experience.
  • Minimum 3 years of directly related experience in news writing and social media management, with a proven ability to adopt an institutional voice.
  • Must demonstrate exceptional judgment and attention to detail, with outstanding verbal and written communication skills.
  • Must be deadline-driven, highly organized, and able to work independently while handling multiple tasks.
  • Experience creating photos and short-form videos for social media channels.
  • Experience working in higher education preferred.
  • Experience working with WordPress, Merit or Cision preferred.
  • Knowledge of AP Style preferred.