FULL JOBB DESCRIPTION

OVERVIEW

Under the direction of the Associate Director, Marketing Communications, with oversight from the Executive Director of Marketing Communications, the Multi-media Content Producer is part of a dynamic team responsible for the communications and marketing activities of Commonwealth Medicine (CWM). This is a key communications role on a high-performance team that directly supports CWM. The Multimedia Content Producer utilizes social and digital media tools to enhance the reputation and profile of CWM by reaching key internal and external audiences. This position is also responsible for writing content for the CWM website and working with our senior writer and copy editor in the production of print and digital materials.

RESPONSIBILITIES

Propose, research, and write relevant stories in support of CWM’s mission.
A compelling writer with strong proofreading and copy-editing skills who can draft content concisely, express thoughts clearly, and develop ideas in logical sequence—meeting all scheduled deadlines.
Monitor and provide reports on a range of media related to CWM, our clients, and the industries in which we operate.
Work with the associate director and director to disseminate media reports related to CWM, key programs and clients, activities, and initiatives.
Work with stakeholders across CWM to create, improve, maintain and review written and graphical content on various website properties, social media sites, email communications, presentations, and print materials.
Create content for all CWM social media platforms several times a week.
Responsible for executing a monthly social media calendar.
Formulate and implement strategies that use digital and social media to deliver CWM’s key messages.
Work with team to develop pointed email campaigns.
Use standard analytical tools to track and assess website and email performance and social media reach.
Help shape content for search engine optimization.
Exhibit strong attention to detail in all work.
Develop enterprise story ideas by establishing contacts throughout CWM.
Collaborate with other marketing communications team members in producing ways to tell stories through various media.
Perform other duties as required.

QUALIFICATIONS

REQUIRED EDUCATION

Bachelor’s degree: English, journalism, communications, related fields, or equivalent experience

REQUIRED WORK EXPERIENCE

• 5-7 years of relevant professional experience, preferably in a newsroom or fast-paced health care, human services, or marketing communications agency
• Thrives in a fast-paced, detail-oriented environment dealing with high-profile issues daily
• Seeks out and is comfortable receiving feedback, particularly edits to written communications, and able to continue to progress the deliverable/project with the benefit of constructive criticism.
• Comfortable and productive working at all levels of the organization – can hold their own with senior executives, and builds trusting and productive relationships with peers, both direct and indirect (at other agencies).
• Innovative strategic thinking skills
• Demonstrated advanced writing and copy-editing skills adaptable to multiple formats and audiences
• Fluency with the technology for creating, editing, and maintaining websites and incorporating SEO
• Proven experience in delivering detailed analysis of website performance and campaign metrics
• Expertise in creating social media posts on all platforms several times a week
• Demonstrated understanding of the power of social media to amplify messages and reach key external and internal audiences
• Understanding of key communication strategies
• Ability to extract key messages from complex materials
• Demonstrated experience in publication production: prioritizing content and theme development; setting and meeting deadlines; copy editing and proofreading
• Excellent verbal, interpersonal, and project management skills
• High level of self-motivation and accountability, from conception to execution
• Ability to work independently in a fast-paced environment with rapid turnaround and short-term deadlines
• Strong interpersonal skills: the ability to work at all levels of the organization
• A key member of a strong team in a remote environment

Preferred Work Experience

• Direct experience in health care and/or human services
• Experience in Adobe InDesign, Photoshop, Google Analytics, Salesforce, and Pardot a plus
• Experience in health care, consulting, news operation or marketing agency environment preferred
• Experienced photographer familiar with 35mm/SLR camera equipment a plus