Full Job Description
Brand:

Bagel Brands
At Bagel Brands (Einstein Bros. Bagels, Bruegger’s Bagels & Noah’s NY Bagels) we believe in the bagel and how it has the unique ability to bring people together. Our team has a standard set of values and behaviors that allow us to spread a little more joy and happiness in the world. They let us laugh, smile, and enjoy each other’s company a little more. These are the behaviors that guide how we work, how we treat each other, and how we treat our guests. We believe that there is no better way to make someone’s day than with a warm, fresh-baked bagel and a heart-felt good morning.

The Manager, Digital Marketing is a key contributor in the digital and social marketing efforts for all 4 Bagel Brands, including Einstein Bros. Bagels, Bruegger’s Bagels, Noah’s New York Bagels and Manhattan Bagels.

This individual will lead the planning process, day-to-day program management as well as assist the Senior Director, Digital Marketing in driving strategy and vision for the Bagel Brands digital platforms and marketing. This includes developing and supporting the acquisition and retention digital marketing programs, included but not limited to search, social (both paid and organic), display, in-app, website management and updates, and customer journey mapping for new and current Bagel Brand customers. This individual will need deep analytical and reporting skills, and work with the data science team to extract key decision metrics for ongoing optimization and prioritization of the digital activations.

Responsibilities Include, but are not limited to:

DIGITAL / APP

  • Support the Senior Director of Digital Marketing on day-to-day operations and management of all 4 Bagel Brands digital and app programs including:
  • Assist with all aspects of digital marketing ensuring successful achievement of all key performance indicators. This includes new customer acquisition, conversion and retention for all digital channels including desktop, mobile web and our rapidly growing mobile apps across search, display, app, and social marketing
  • Be a part of the team that’s counted on to be the experts in utilizing and driving digital marketing efforts that result in Bagel Brand’s continued success in growing this area.
  • Work closely with digital marketing agencies to design and implement annual marketing plans
  • Help weave effective digital media campaigns that can deliver value proposition message across search, SEO, social and display
  • Lead mobile app enhancements with the Digital IT team to improve in-app user experience, grow loyalty base and frequency, acquisitions and integrations with brand initiatives, events, content, etc.
  • Own the websites, and work with the SEO agency and IT team to redesign, update, and optimize the content for better traffic and customer experience
  • Assist on developing the SMS marketing strategy, including finding and vetting new vendors, and building programs that support the Bagel Brands
  • Work closely with the Loyalty Manager to plan and deploy campaigns that create a seamless customer experience across email/app/web/in store
  • Responsible for keeping up with the rapidly evolving technologies and capabilities within the digital and social media marketing worlds.
  • Assist with recommending changes as required based on ongoing monitoring of performance

Reporting and Analytics

  • Support the analytical framework that measures and tracks our performance including selection of marketing tools.
  • Work with the data science team to build and monitor tracking mechanisms for digital marketing performance
  • Create overview decks and materials to provide updated performance on campaigns and evergreen executions

Required Knowledge, Skills & Abilities:

  • Education / Training / Experience:

Required:

  • Bachelor’s Degree in Marketing, Finance, Business Administration or related field
  • Minimum 4-6 years of recent experience in a digital marketing role
  • Project management experience and ability to manage multiple projects at one time
  • Experience working at or with a digital agency and creative teams and utilizing project management tools.
  • Multi-unit retail experience strongly preferred, restaurant experience a plus
  • Deep knowledge of Google Ads, Google Analytics, Facebook for Business, WordPress
  • Experience with Airship, Jira, CRM platforms a plus
  • Experience in app marketing a plus
  • Thrive in a dynamic and rapidly changing organization
  • Detail-oriented; guest-oriented
  • Ability to work in fast-paced, deadline-driven environment

XYZ999

Address: | 555 Zang St. Suite #300 , Lakewood, Colorado 80228 |

Compensation Range:

Annual Salary: $70,600.00 – $95,000.00 (depending on experience)
The physical demands for this position are sits, stands, bends, lifts, and moves intermittently during working hours. These physical requirements may be accomplished with or without reasonable accommodations.

The duties of this position may change from time to time. Coffee & Bagel Brands reserve the right to add or delete duties and responsibilities at the discretion of the company or its managers. This job description is intended to describe the general level of work being performed. It is not intended to be all-inclusive.

Bagel Brands is committed to providing equal employment opportunity, and fair treatment in employment without regard to race, ethnicity, color, religion, gender/gender identity or expression, sexual orientation, age, national origin or ancestry, physical or mental disability, military status or any other basis in protected by applicable federal, state and local law. Bagel Brands makes employment decisions based solely on qualifications for the position.