Digital Marketing Specialist

Manhattan Beach, CA

About the job
Description:

About Fisker Inc.

California-based Fisker Inc. is revolutionizing the automotive industry by developing the most emotionally desirable and eco-friendly electric vehicles on Earth. Passionately driven by a vision of a clean future for all, the company is on a mission to become the No. 1 e-mobility service provider with the world’s most sustainable vehicles. To learn more, visit www.FiskerInc.com – and enjoy exclusive content across Fisker’s social media channels: Facebook, Instagram, Twitter, YouTube and LinkedIn. Download the revolutionary new Fisker mobile app from the App Store or Google Play store.

Role Overview

We are looking for a Digital Marketing Specialist to join our growing digital team based in Manhattan Beach, CA. The ideal candidate is responsible for day-to-day execution of all paid search activity, including A/B testing, campaign optimization and analysis. This person will be a data-driven, highly organized SEM expert with a proven track record of managing high performance digital marketing campaigns across different channels. You will also be confident in communicating with multiple stakeholders and cross-functional teams.

Responsibilities

  • Lead strategic and tactical paid search initiatives that drive, engage, and convert qualified traffic, using our core paid media channels.
  • Master Paid Search, Paid Social, Display/Retargeting and Programmatic Advertising.
  • This role requires strong knowledge of executing paid search, including keyword research, campaign setup, ad copy, campaign optimization
  • Lead and execute day-to-day campaign management and strategy across multiple platforms.
  • Perform daily campaign activities including bid management, budget allocation and pacing, forecasting, performance monitoring and optimization.
  • Be the go-to paid search resource for Fisker. Participate in and/or lead agency relationships and meetings and deliver in-house materials such as performance reports and presentations.
  • Communicate task execution and timeline requirements.
  • Provide strategic guidance and constructive feedback to Fisker management.
  • Monitor and share industry news/trends, provide updates/success stories from our channel partners
  • Master the paid media landscape and intelligently articulate the levers we can adjust for better performance.

Basic Qualifications / Knowledge / Experience

  • Experience with search marketing, conversion content and PPC
  • Deep knowledge of digital marketing practices
  • Outstanding ability to think creatively, strategically, and identify and resolve problems
  • Excellent verbal and written communication skill
  • Ability to work within a team and independently
  • Master Google Analytics and Attribution models
  • Experience with campaign optimization tools
  • Strong organizational, time management, and analytical skills

Preferred Skills / Experience / Competences

  • Drive for Results: Drive for high performance, takes responsibility, and works towards planning targets, overcoming obstacles, setbacks and uncertainty.
  • Business Acumen: Contribute to the company strategy and aligns the strategic priorities of own area with the direction and strategic priorities of the broader organization.
  • Customer Centricity: Anticipates evolving customer needs and how to address them, doing the right thing in the right way
  • Decision Making: Makes timely, informed decisions that consider the facts, goals, constraints, and risks.
  • Analytical Thinking: Gather relevant information, identify key issues, compare data from different sources; draw appropriate conclusions to arrive at appropriate solutions.
  • Teamwork & Collaboration: Facilitates Collaboration, actively engaging and making joint decisions and share best practices.
  • Displays Global Perspective: Conveys an understanding of the organization’s global market position, opportunities, capabilities, and competitive threats and takes cultural issues and geographic differences into account when making plans and decisions.

Requirements:

Fisker Group Inc. is an Equal Opportunity Employer; employment at Fisker Group Inc. is governed based on merit, competence and qualifications and will not be influenced in any manner by race, color, religion, gender, national origin/ethnicity, veteran status, disability status, age, sexual orientation, gender identity, marital status, mental or physical disability or any other legally protected status. Applicants wishing to view a copy of Fisker Group Inc. Affirmative Action Plan for veterans and individuals with disabilities, or applicants requiring reasonable accommodation to the application/interview process should notify the Human Resources Department at hr@fiskerinc.com.

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