About the job
Who We Are:

As the global leader in third-party maintenance, our 2500 Park Place Associates provide support to 21,000+ customers in more than 154+ countries. We are proud to service 90% of Fortune 500 companies and 40% of Forbes 100 clients.

Our company’s strength and success are a credit to our Associates, and Park Place Life is how we communicate and deliver our culture internally. We have been awarded as a NorthCoast 99 “Best Workplace” winner for 10 consecutive years in recognition of our employee commitment. Park Place Life is about collaboration, responsiveness, diversity, and integrity, and represents everything that makes our company great and our culture unique.

Top Rated Benefits We Offer:

• We cover 100% of your Healthcare benefits!
• Profit-Sharing!
• 401K matching contributions and earnings are always 100% vested.
• Plus much more!!!

Position Overview:

This Marketing Specialist is responsible for helping us fully leverage the tools in our marketing technology stack and contribute to our lead generation efforts. As a key member of our marketing operations organization, this position plays a critical role in the launch of new campaigns to current and prospective customers. This role works on highly visible and mission-critical initiatives that contribute directly to our revenue goals. Key responsibilities include managing the day-to-day execution of our marketing operations tools, creating and launching email campaigns, monitoring and maintaining data quality within our marketing database, and conducting analyses and reporting on campaign performance.

What you’ll be doing:

• Develop and execute email marketing programs, including segmentation, testing, and deployment
• Create and launch campaigns across the Marketing Technology stack with tools like Marketo, Sigstr, Drift, On24, and LinkedIn
• Maintain and implement data hygiene best practices to improve data quality between our CRM and marketing operations platforms
• Support essential marketing operations initiatives in Marketo and Microsoft Dynamics CRM, such as managing the lead lifecycle, lead scoring, lead nurturing, and data cleansing
• Understand and evaluate campaign metrics and report on campaign performance to the marketing team
• Create and maintain reporting dashboards to gain actionable insights into campaign effectiveness and marketing impact
• Assist with lead and revenue reporting to key stakeholders
• Other duties as assigned

What we’re looking for:

• Experience with marketing automation platforms (Marketo preferred) 2-4 years of experience
• Experience with CRM platforms (Microsoft Dynamics preferred)
• Strong analytical experience using tools like Microsoft Excel, Google Data Studio, and PowerBI
• Excellent problem solving and critical thinking skills
• Exceptional verbal and written communication skills
• An analytical and process-oriented mindset
• Ability to learn new platforms and processes quickly
• Demonstrated history of using, maintaining, and analyzing data to measure performance and make recommendations
• Ability to handle multiple tasks with strong organizational skills and attention to detail

Education:

Bachelor’s Degree required.

Travel:

5%

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Park Place Technologies is an Equal Opportunity Employer M/F/D/V.

Park Place Technologies has an in-house recruiting team that focuses exclusively on the hiring needs of our company. We are not currently accepting additional third-party agreements or unsolicited resumes. If you would like to be considered as a preferred partner with Park Place Technologies, please submit your detailed information to [email protected]. Any CVs submitted directly to hiring managers will be considered unsolicited and become the property of Park Place Technologies.