ABOUT THE JOB

Digital Marketing Specialist -Lewisville TX

JOB SUMMARY

The Digital Marketing Specialist works collaboratively within the marketing and sales team to enhance the digital footprint and online brand recognition to drive qualified inquiries, enhance digital marketing KPIs and provide a user-friendly, engaging online experience of our end users that produces results.

The role requires an expert in digital marketing strategy and implementation that is motivated to seek out emerging practices to broaden brand recognition and web based inquiries. This role drives innovation at both the strategic and execution level, establishing key partnerships to deliver the best digital opportunities to our organizational brands, web, social, display, and video.

RESPONSIBILITIES

• Manages, in coordination with the Digital Marketing Manager and Senior Vice President of Marketing & Sales, digital vendor relationships, and holds outsourced work to a high standard of quality.
• Subject matter expert that consistently exercises discretion and independent judgment.
• Manages conception and execution of digital campaigns through Facebook Ads, Google Ads, SEO, Banner advertising, etc.
• Analyzes website metrics and suggests solutions to boost web presence and SERP rankings with an emphasis on local search.
• Monitors performance and conversion across all campaigns and reports on ROI.
• Develops and manages all website and digital products under the BayMark Health Services brand.

JOB DESCRIPTION

• Develops content strategy and calendar, conducts keyword research and coordinates implementation; provides direction to internal and external content with regard to keywords and themes
• Manages and seeks out new digital projects and opportunities and remains current with digital and industry trends
• Provides direction and training to the operations team and respective directors to enhance their clinic’s digital presence
• Collects data, analyzes and generates reports to communicate the performance of all digital efforts in-house and outsourced
• Troubleshoots website performance issues with vendor partners for resolution and collaborate with IT Department as needed
• Ability to handle stressful situations and interact with others.
• Must be present during working hours at the office for in-person meetings and access to a computer without violating company policy
• Other duties, as assigned

The above statements are intended to be a representative summary of the major duties and responsibilities performed by incumbents of this job. The employee will be required to perform other reasonable related duties as assigned.

QUALIFICATIONS

• 3+ years of experience as a marketing coordinator or similar role
• Bachelor’s degree from a regionally accredited institution in a related field of study
• Possess excellent communication skills (oral and written)
• Possess strong analytical and organizational skills
• Must know how to create digital campaigns and have a strong understanding of how to track ROI
• Strong knowledge of SEO and digital best practices
• Must be a self-starter, creative, organized, proactive individual able to manage multiple projects, with strong communication skills and copywriting experience in a multi-faceted matrixed organization
• The candidate must be team-oriented.
• Proficient with WordPress, Google Analytics, Facebook, Instagram, LinkedIn and other digital marketing platforms.
• A design portfolio, Facebook Advertising and Salesforce experience a plus
• Satisfactory references from employers and/or professional peers
• Satisfactory criminal background check

BENEFITS:

• Competitive salary
• Comprehensive benefits package, including medical, dental, vision and 401(K)
• Generous paid time off
• Excellent growth and development opportunities
• Satisfying and rewarding work

Here is what you can expect from us:

BayMark Health Services specializes in the treatment of opioid addiction. BayMark Health Services provides medication-assisted treatment services in a variety of modalities and settings through our divisions: BAART Community HealthCare, Health Care Resource Centers and MedMark Services, Inc. BayMark Health Services, also provides traditional primary health care services, as well as integrated primary care, in select locations.

BayMark Health Services is committed to Equal Employment Opportunity (EEO) and to compliance with all Federal, State and local laws that prohibit employment discrimination on the basis of race, color, age, natural origin, ethnicity, religion, gender, pregnancy, marital status, sexual orientation, citizenship, genetic disposition, disability or veteran’s status or any other classification protected by State/Federal laws.

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