About the job
About Istation

Founded in 1998 and based in Dallas, Texas, Istation (Imagination Station) has become one of the nation’s leading providers of richly animated, game-like educational technology. Winner of several national educational technology awards, the Istation program puts more instructional time in the classroom through small-group and collaborative instruction. Istation’s innovative reading, math, and Spanish programs immerse students in an engaging and interactive environment and inspire them to learn. Additionally, administrators and educators can use Istation to easily track the progress of their students, schools, and classrooms. Istation now serves over 4 million students throughout the United States and several countries.

Our Mission

Istation’s mission is to support educators, empower kids and change lives.

We believe every student deserves to feel like a superhero. We know that teachers are often the wind beneath their capes. Our logo with a child wearing a red cape was inspired by this belief! It’s great to see how we’ve built a following of passionate, dedicated educators and students called the Red Cape Nation.

Summary/Objective:

The Digital Marketing Specialist supports the marketing team by providing ongoing, actionable data and analysis related to campaign performance. Furthermore, the Digital Marketing Specialist is responsible for developing and executing all lead nurturing campaigns. Experience with lead qualification, lead attribution, marketing automation, workflows and inbound/outbound lead logistics is key for the individual in this role.

He/she/they will develop, execute, maintain, and measure automated drip marketing campaigns, lead nurturing/qualifying virtual events, digital advertising, website SEO, and other next-level promotions. Additionally, he/she/they will implement best practices in measuring and tracking impact and effectiveness.

A can-do, collaborative attitude is essential in this role as the marketing department utilizes an internal agency approach to serve and support cross-departmental stakeholders.

Essential Functions:

• Campaign Development and Coordination: lead nurturing, lead qualification, lead attribution
• Providing frequent campaign analytics and feedback to the marketing team
• Developing and executing the production of campaigns for lead nurturing
• Building and maintaining campaigns and workflows within marketing automation platforms for lead qualification and lead attribution
• Scheduling/coordinating launch meeting, deadlines, deliverables
• Responsible for managing lead lists and coordinating flow of contacts to sales
• Coordinating the logistics for inbound and outbound channels

Platform Operations:

• Marketing Automation, Web Advertising, Account-Based Marketing, Social Media, Remarketing
• Will serve as the administrator of the marketing automation platforms (Hubspot and potential future technologies) as well as online advertising interfaces (Salesforce, Terminus, Facebook, Twitter, LinkedIn, AdWords, and other ad/media partner dashboards and future technologies.) Maintains integrations between both marketing automation platforms, the Customer Relationship Management system, and online advertising platforms
• Maintains and updates workflows for lead quantification and automatic sales notifications
• Builds lead capturing landing pages, forms, tracking URLs, webinar registration pages and more within marketing automation platforms
• Builds drip emails and workflows within marketing automation platforms for lead nurturing
• Maintains and leverages vendor relationships
• Updates advertising budgets and resolves technical issues

Marketing Intelligence Reporting:

• Web Traffic, KPIs, Dashboard Analytics, Engagement Metrics, Web Reputation Scoring
• Provides ad-hoc reports and insights on all ongoing marketing activities
• Evaluate new technologies to improve and optimize Istation’s digital marketing
• Reports web analytics and sales enablement results
• Establishes buyer personas, lead scoring, and engagement tracking
• Asset supervision and administration: digital media files, software/application implementation and integration
• Uploads advertising artwork, updates advertising budgets, and resolves technical issues.

Website Re-development and Maintenance:

• SEO, Accessibility, User Experience
• Will work alongside internal and external teams to migrate website management into Hubspot’s CMS
• Collaborate with team members on the development of site refresh
• Ensure that site adheres to brand standards and visual styling set by the creative team
• Ensure that site meets accessibility guidelines and has strong search engine optimization

Position Competencies:

• Team player who thrives in a collaborative, creative environment, exemplifies a positive “can do” attitude and fosters an attitude of professional excellence
• Ability to synthesize information, ask insightful questions related to the impact of marketing & sales promotions, and comfortably work across multiple teams
• Ability to work under pressure and meet aggressive deadlines
• Ability to work independently and as part of a team
• First-rate project management skills, comfortable interacting with all levels of the organization
• Forthcoming with pertinent information to inform campaign development
• Demonstrated ability to oversee projects from beginning to end
• Creative and organized with strong attention to detail and accuracy
• Able to manage multiple projects simultaneously while meeting deadlines
• An adaptive and agile problem solver who can change direction in order to respond to updates, challenges, and alternative options
• Ability to be punctual and reliable
• Excellent interpersonal, verbal and writing skills

Required Education and Experience:

• Bachelor’s Degree or higher in Advertising, Marketing, or a related field required
• 5+ years experience in digital marketing/marketing automation
• Experience with proven approaches, trends, and the latest innovations in marketing automation
• Experience with web analytics, media metrics, and tracking key performance indicators

Preferred Education and Experience:

• Marketing/advertising agency background is a plus
• Hubspot certificate is preferred
• Experience with Sales Teams is a plus

Istation’s Commitment to Diversity

Istation serves a diverse group of students and educators across the United States. We believe every student should have access to high-quality education and that it takes a diverse group of people with a wide range of experiences to develop and deliver a product to meet that goal. Istation is an Equal Opportunity Employer.