About the job

JOB TITLE: Digital Marketing Manager

LOCATION: Covington, Kentucky

REPORTS TO: CEO

POSITION TYPE: Full-time, Salaried

POSITION SUMMARY: A talented, creative, and organized marketer responsible for social media, email, influencer, and eCommerce marketing for Braxton Brewing Compan

Roles and responsibilities

• This role is the quarterback for all digital of the company. In this role, you’ll plan, create and request content, and execute the overall communications and marketing of the business online.
• Work closely with the Marketing and Design team to brainstorm daily content and campaign-based content for all company social media and email platforms.
• Work independently to create and execute a digital communications strategy for all brands/channels including implementing a planned content calendar that falls in line with company objectives and brand standards.
• Maintain, grow, and manage our Shopify eCommerce store
• Write, record, and create content for all social media channels by working closely with the multiple departments to understand the relevant content
• Create still and video photography and work with the design team on Adobe Creative Suite to create interesting and engaging photographs for our social pages as well as our websites
• Interact daily with our customers on social media answering comments and inquiries
• Identify ways to promote initiatives and brands in line with the Braxton Brewing Company goals
• Perform basic website maintenance as well as create and update content across all Braxton websites
• Write and deploy weekly employee and customer-facing e-mail newsletters using Klayvio
• Keep brand consistency top of mind, understand the competitive landscape and be able to identify areas of opportunity
• Define, track and report on all relevant KPIs
• Keep close attention to all projects and assist with tasks outside key responsibilities