Digital Marketing Manager

Kentucky, United States

ABOUT THE JOB

JOB TITLE: Digital Marketing Manager

LOCATION: Covington, Kentucky

REPORTS TO: CEO

POSITION TYPE: Full-time, Salaried

POSITION SUMMARY:

A talented, creative, and organized marketer responsible for social media, email, influencer, and eCommerce marketing for Braxton Brewing Compan

ROLES ANDEPONSIBILIIES

  • This role is the quarterback for all digital of the company. In this role, you’ll plan, create and request content, and execute the overall communications and marketing of the business online.
  • Work closely with the Marketing and Design team to brainstorm daily content and campaign-based content for all company social media and email platforms.
  • Work independently to create and execute a digital communications strategy for all brands/channels including implementing a planned content calendar that falls in line with company objectives and brand standards.
  • Maintain, grow, and manage our Shopify eCommerce store
  • Write, record, and create content for all social media channels by working closely with the multiple departments to understand the relevant content
  • Create still and video photography and work with the design team on Adobe Creative Suite to create interesting and engaging photographs for our social pages as well as our websites
  • Interact daily with our customers on social media answering comments and inquiries
  • Identify ways to promote initiatives and brands in line with the Braxton Brewing Company goals
  • Perform basic website maintenance as well as create and update content across all Braxton websites
  • Write and deploy weekly employee and customer-facing e-mail newsletters using Klayvio
  • Keep brand consistency top of mind, understand the competitive landscape and be able to identify areas of opportunity
  • Define, track and report on all relevant KPIs
  • Keep close attention to all projects and assist with tasks outside key responsibilities

DESIRED SKILLS AND EXPERIENCE

IMPORTANT SKILLS AND ABILITIES:

  • Project management and communications scheduling across Asana and Sprout Social
  • BA/BS degree, or equivalent work experience, in the business or marketing field
  • Past experience creating content for the web specifically, as well as channel-specific content (Facebook, Twitter, Instagram)
  • Knowledge of basic HTML editing
  • Proficiency in Shopify
  • Past experience creating, managing, or maintaining an eCommerce store
  • Past experience building and engaging audiences either online or offline
  • Understanding of email marketing software platforms is preferred
  • Willingness and flexibility to learn new systems and processes
  • Excited to work in a start-up environment
  • Strong collaboration and communication skills

THE IDEAL CANDIDATE WOULD POSSESS:

Bachelor’s degree

Two – Three Years of experience in the social media marketing or a creative agency

WORK ENVIRONMENT:

  • The work environment is usually an office environment with multiple locations in Greater Cincinnati
  • Regular visits to bars, restaurants, and other retailers of Braxton Brewing Company beer are required.vv