About the job
Who We Are

WillowTree is an award-winning digital product agency driven by innovation and grounded in strategy and user-centered design. We create long-term partnerships with the world’s leading brands to design and build digital flagship products crucial to their core business. We are one of the largest independent digital firms in the US. Some of our clients include HBO, National Geographic, Anheuser-Busch, and PepsiCo.

The Opportunity

As a Growth Designer, you’ll design and build campaign-focused marketing materials, for loyalty programs and conversion experiences across all digital channels. You’ll partner with marketing experts within WillowTree to ensure that the emails, push notifications, and landing pages you create are grounded in data and drive measurable business outcomes for our clients. Come join our team if your love for the user is as strong as your passion for performance!

We understand our responsibility to create a diverse, equitable, and inclusive place within the tech industry, while pushing to make our industry more representative. Because of this responsibility, we need candidates who value diversity and inclusion through their work, team collaboration, or mentorship. So in your cover letter, we encourage you to reflect on diversity, equity, and inclusion.

Responsibilities

• Designing production-ready conversion experiences through email campaigns, display advertising, responsive web, and push
• Creating design systems for loyalty programs or digital marketing experiences (modular email kits, templates, iconography)
• Collaborating with Growth Managers, Content Specialists, Analytics experts, and others to drive Client outcomes
• Manage multiple client design workstreams, ensuring speed of delivery and ‘right sizing’ of design efforts based on client impact
• Using data and insights to drive incremental improvements to channel UX
• Assist in crafting narrative arcs and visual storytelling for growth strategy projects, including data visualizations, diagrams and presentations
• Push for and create inclusive, accessible design for all

Qualifications

• 2+ years in the digital design space
• Understanding of HTML and Inline CSS
• Experience with Figma
• Experience leveraging analytics data to inform design decisions
• Ability to communicate and present to senior-level client stakeholders effectively
• Blend of UX and visual design expertise
• A strong understanding of typography, layout, color, and advanced design principles (WillowTree’s 5 Design Principles)
• Experience designing scalable email, push and in-app messaging systems and templates
• You’re empathetic to client needs and can help find solutions if problems arise

Even if you don’t have expertise in all of the qualifications listed, we value new perspectives and backgrounds and encourage you to apply. We’re committed to building a diverse company that reflects the diversity of our users. We’re committed to growth-mindset.

Why WillowTree?

We offer a place to be yourself.

Our differences, both visible and invisible, benefit our teams, our communities, and the products we craft. That’s why WillowTree strives to build a team with diverse backgrounds, skills, and perspectives. You’ll work hard here; however, we’ll balance that with a culture that supports your growth and cares about your well-being. We’re committed to creating an environment of inclusion — a place where every Tree can thrive.

We want you to reach your fullest potential and part of your professional development at WillowTree will include dedicated time to innovate on passion projects and an annual stipend to fund your professional pursuits.

Contact the job poster