The Digital Content Writer position provides an exciting opportunity for writers who are interested in pursuing a career in digital marketing within real estate. This role will create and optimize customer-facing digital content to support the search engine optimization (SEO) efforts, as well as contribute to the multi-channel marketing strategy for digital content. The ideal candidate possesses a strong real estate background combined with experience in writing with a talent for building & coordinating valuable marketing content to make it accessible and engaging to customers. The successful candidate will be a key member of the marketing team and will help to improve the customer’s digital experience and buying journey, which will significantly impact the overall growth of the business. This is a critical position within the marketing team, has opportunity for growth, and is a flexible remote work opportunity.

As a Digital Content Writer, You Will

  • Collaborate with Marketing, Business Intelligence and Sales teams to generate content for various content steams and target audiences.
  • Produce SEO-focused copy for web pages, blogs, social media, email campaigns, and other forms of marketing collateral.
  • Produce and edit content for various forms of marketing material – web pages, blogs, brochures, sell sheets, digital ads, eBooks, infographics, and other forms of marketing collateral.
  • Compose thought leadership pieces, including whitepapers, eBooks, and bylined articles.
  • Create the appropriate message and tone of voice for various audiences in the investment real estate space.
  • Build, review, and edit content to identify the clearest and most logical way to present information for greater reader comprehension and conversion rates.
  • Meet with subject-matter experts to ensure specialized topics are appropriately addressed in content creation while maintaining marketing standard methodologies.
  • Analyze information required for the development or update of multimedia marketing materials and related advertising, policy, procedure, and form documentation.
  • Assist in the development and execution of marketing tactics to support brand marketing initiatives (education, customer engagement, advertising, etc.)
  • Coordinate with marketing peers to ensure consistency and compliance with brand and company standards.
  • Play an integral role in generating marketing content across all external communications channels, creating content and messaging that engages audiences and drives thought leadership.
  • Work collaboratively across the company to write, edit, and leverage enterprise-wide content efforts – including web, email, social media and digital communications, and select thought leadership and business development content.
  • Perform additional duties as required and/or assigned

We’re Looking For A Teammate That Has

  • Experience with Real Estate, preference will be give to those with investment real estate experience.
  • Bachelor’s degree in communications, PR, journalism, marketing, business or related field.
  • Minimum of 3 – 5 years’ experience in a prior communications position.
  • Previous communications experience in real estate.
  • Strong working knowledge of SEO and growth marketing practices.
  • Exceptional written communication skills.
  • Superior organizational and self-motivation skills.
  • Ability to track and report metrics of success.
  • Strong interpersonal skills.
  • Ability to work well within a team environment with competing priorities.
  • Ability to react in a constructive manner to direct feedback and constructive criticism.
  • Exceptional attention to detail with respect to adhering to and enforcing UWorld brand standards.
  • The skills to be an exceptional writer who can successfully manage the full cycle of content-long-form and short-form-from ideation to execution, and have outstanding organizational skills.
  • Strong writer with attention to detail and ability to draft and synthesize content into compelling messaging.
  • Ability to adapt writing style to the task at hand.
  • Must demonstrate a proven record of content creation and copyediting.
  • Strong project management skills and ability to prioritize and balance competing demands and organize and prioritize a heavy workload in a dynamic and complex environment to meet deadlines and daily requirements.
  • Excellent interpersonal skills and ability to build relationships with a wide range of individuals with differing opinions and diverse personalities.
  • Ability to provide quality client service to both internal and external contacts, regarding matters of a complex nature.
  • A team player who is not afraid to jump in and tackle a new assignment, no matter how challenging or unfamiliar.
  • Ability to take initiative, anticipate needs, and exercise independent, sound judgment and a high degree of discretion.
  • Strong analytical and problem-solving skills; proactive self-starter; strategic thinker.
  • Proficiency with Microsoft Office and ability to adapt to new software programs

We Offer The Following Benefits and Perks

  • Full PPO medical and dental Insurance at no cost to employees and additional coverage for dependents.
  • Vision insurance and short-term disability.
  • 401K Plan with matching.
  • Flexible PTO policy.

New Western has become one of the largest and fastest-growing real estate investment firms in the country, approaching 50 teams in almost 20 states. We have built a marketplace for our select group of real estate investor clients to acquire distressed residential investment properties. Recognized as a Glassdoor Best Place to Work, you’ll have a chance to make a real and visible impact — You’d be joining a lean, nimble, close-knit team of professionals where your contributions can make a difference from day one.

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