The College:

At Paul Smith’s College, it’s about the experience. As the only four-year institution of higher education located in the Adirondack Park, Paul Smith’s provides real-world, hands-on learning in fields such as business and hospitality, culinary management, forestry, environmental sciences and natural resources. We are able to draw on industries and resources available in our own backyard while preparing students for successful careers anywhere. Our community of resourceful, enterprising, supportive and adventurous individuals collectively provide experiential education, student support in the classroom and beyond, and meaningful opportunities for our alumni. We pride ourselves on research and advocacy on issues that improve our planet and the lives of the people who inhabit it.

Position Summary:

Paul Smith’s College is seeking an experienced, talented, and energetic Digital Content Specialist to support its Marketing and Communications team in executing the college’s marketing initiatives. Using a combination of content development, data analysis and reporting skills, the Specialist will assist in managing the day-to-day operations of the College website and email marketing while providing support for other channels. This position is responsible for implementation and continued improvement of a comprehensive, dynamic website and digital content. The successful candidate will be a creative professional skilled in website maintenance and development with an understanding of the higher education environment while having a pulse on emerging technologies and best practices.

Preferred Experience:

• Paid marketing channels and technologies, including paid search (Google Ads)
• Strategy, planning and execution of digital marketing campaigns in collaboration with a marketing team
• Demonstrated knowledge of Google analytics, keyword research and SEO
• Familiarity with Google Search Console, Bing Webmaster tools
• Demonstrated knowledge of website management tools and content management systems such as WordPress
• Analyzing and creating reports
• Familiarity with HTML and CSS
• Familiarity with Adobe Creative Cloud
• Understanding of AP Stylebook and journalism styles
• Ability to juggle multiple projects and work across multiple teams and skill levels with a positive and cultivating attitude
• Desire and ability to learn new things, creatively problem solve and be agile and flexible
• Ability to work both independently and as a member of a dynamic team, mentor others and succeed in a collaborative environment
• Excellent verbal, written, and presentation skills; communicate effectively both orally and in writing
• Time management, multi-tasking and analytical skills
• Familiarity with higher education

Required Qualifications:

• Bachelor’s degree in marketing/communications related field, liberal arts, business
• Minimum 4 years of related experience in a professional setting