This writer at heart is happiest when they are breaking down large concepts to tell compelling stories, and has interests in various areas and technologies. A cross-functional role, the content strategist role works to ensure that our content and stories are optimized to rank well in search engines, but also focuses on digging into the data and trends – reporting back to the team ways to ensure that our ongoing strategic decisions are data-driven.
In this role, you will help architect content and utilize storytelling tactics to support strategic initiatives out of the David Geffen School of Medicine (DGSOM) Dean’s Office. The scope of content strategy projects for the digital landscape will range from web content, digital signage, email campaigns, and social media strategy work as prioritized by the digital/product team.
Qualifications
Bachelor’s degree in Communication Studies, Marketing, English, or equivalent experience
5+ years of experience as a web writer, copywriter, marketing writer, or digital journalist
Excellent written, presentation, and verbal communication acumen
Strong understanding of the broader digital disciplines – able to work within an integrated environment
Experience creating content optimized for social, web, search, or mail-based promotions
Experience with data and metrics that gauge content performance
Demonstrable expertise in cohesive brand storytelling tactics
UCLA is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected Veteran status.
