About the job
Essential Job Functions:

• Develop content marketing plans in conjunction with business unit teams that support strategy and tactical execution for each business unit and their respective audiences as outlined in the brand guidelines as well as for campaigns that span business units.
• Create, maintain, and share a strategic editorial calendar that includes the timelines and deadlines for the creation, publication, and promotion of content.
• Ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including website, social media, email, PR, video, print and in-person.
• Collaborate with marketing leads, subject matter experts, sales and other stakeholders to develop, create, edit and publish original long and short-form written content suitable for a variety of platforms including social media, email, blog posts, articles and interactive formats.
• Establish workflows for requesting, creating, editing, publishing, and retiring content and maintaining an electronic content repository.
• Work with outside agencies and marketing leads to coordinate the creation of new photographic and video content, ensuring that the finished content aligns with brand guidelines and best practices for the channels in which the content will be deployed.
• Assist internal stakeholders with refining presentations to ensure that the visuals align with brand guidelines and tell a compelling story that engages the audience.
• Continually monitor and analyze published content to optimize for desired results such as conversion rate and search traffic and recognize and share intelligence that could inform future marketing plans and overall strategies.
• Work to develop and promote thought leadership with internal thought leaders by nurturing and showcasing their expertise.
• Work with the market research specialist to identify trends in the consumer space that can be adapted and created into appropriate content for owned and earned channels.
• Stay abreast of industry news, technologies, trends and opportunities in order to create timely and relevant content.
• Pilot and implement emerging technologies or vendors as appropriate.

Education/Experience/Skills:

Required:

• Bachelor’s Degree in English, Journalism, Marketing, Communications or related field
• Strong creative and professional writing and editing skills
• Experience creating compelling content for different target audiences across multiple platforms and social channels
• Able to communicate complex science-based concepts for a range of audiences
• An understanding of the role content plays in search engine optimization (SEO) and conversion rate optimization (CRO)
• Able to work in a fast-paced, self-directed entrepreneurial environment.
• Excellent time management skills and ability to multi-task activities with shifting priorities.
• Exceptional interpersonal, verbal and written communication skills.
• Experience with content management platforms (CMS) such as WordPress
• Microsoft Office programs including Word, Excel, and PowerPoint.
• Experience with website reporting and analytic tools such as Google Analytics

Highly Desired:

• Experience with HTML
• Experience with online design tools such as Canva and Venngage
• Experience working with marketing automation software; Hubspot preferred
• Experience writing for a global audience or audiences where English is a secondary language.
• Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)