Content and Social Media Specialist

US 212;MN 5, Eden Prairie, Hennepin County, Minnesota, 55344-3602, United States

Careers with Optum

We built an entire organization around one giant objective; make the health system work better for everyone. Optum, part of the UnitedHealth Group family of businesses, brings together some of the greatest minds and most advanced ideas on where healthcare has to go in order to reach its fullest potential. For you, that means working on an elite team. Optum, incredible ideas in one incredible company and a singular opportunity to do your life’s best work.(sm)

We’re looking for an engaging individual to join our growing team. This position requires social media management experience, content creation experience and a passion for strategic thinking and execution across multiple social media platforms, including Facebook, Instagram, YouTube, LinkedIn, Twitter, Google and more. As a social media and content specialist you have the opportunity grow our digital media presence, engage with our customers, and help manage our brand online.

As a Content and Social Media Specialist, you’ll play a critical role within the Optum content marketing team, developing great ideas, producing engaging, relevant content, and keeping a good balance between speed and quality. You’ll work with a team to ensure that unique, engaging and search-friendly content is created on behalf of clients.

You’ll enjoy the flexibility to telecommute* from anywhere within the U.S. as you take on some tough challenges.

Primary Responsibilities:

Creativity: You’ll be creating everything from ad copy to direct mail to TV scripts to blog posts to social media posts for Optum. A strong desire to create and innovate content is necessary
Journalistic/research skills: Ability to research content topics and target keywords based on marketing preferences and business focus. Having a pulse on healthcare trends and a desire to produce the most timely and engaging work
Communication Skills: Professional and timely communication is a necessary trait for this position
Technical Skills: Specialist must be comfortable working in web-based software systems (content production systems, CMS systems) as well as email tools and basic desktop publishing applications (Adobe Creative Suite, Microsoft Office, etc.), along with a strong understanding of all social media platforms. Fluency in web analytics tools (Adobe Omniture, Google Analytics), and social media marketing applications (Sprinklr, HootSuite, Tweetdeck, etc.)
Other: As in most jobs, the ability to work under pressure — either in a team or autonomously — is an absolute must. Additionally, must be able to find uniqueness and express creativity in saturated content areas
You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

Bachelor’s degree
2+ years of content and social media experience, preferably in health care
2+ years of experience with social media platforms, their functionality, and the evolution of digital communities
2+ years of experience writing digital copy, print collateral and B2C marketing materials
2+ years of experience working in fast paced environment with competing priorities
2+ years of experience in Adobe suite products and basic understanding of graphic design principles
2+ years of experience analyzing and synthesizing large amounts of data into concise and actionable storylines

Preferred Qualifications:

Healthcare marketing/communication experience
Exceptionally organized and detail oriented
Collaborative problem solver
Community management experience
UnitedHealth Group is an essential business. The health and safety of our team members is our highest priority, so we are taking a science driven approach to slowly welcome and transition some of our workforce back to the office with many safety protocols in place. We continue to monitor and assess before we confirm the return of each wave, paying specific attention to geography-specific trends. At this time, 90% of our non-clinical workforce transitioned to a work at home (remote) status. We have taken steps to ensure the safety of our 325,000 team members and their families, providing them with resources and support as they continue to serve the members, patients and customers who depend on us.

You can learn more about all we are doing to fight COVID-19 and support impacted communities: Opens in a new windowclick here Opens in a new window. Opens in a new window

*All Telecommuters will be required to adhere to UnitedHealth Group’s Telecommuter Policy.

Colorado Residents Only: The hourly range for Colorado residents is $20.77 to $36.88. Pay is based on several factors including but not limited to education, work experience, certifications, etc. As of the date of this posting, In addition to your salary, UHG offers the following benefits for this position, subject to applicable eligibility requirements: Health, dental, and vision plans; wellness program; flexible spending accounts; paid parking or public transportation costs; 401(k) retirement plan; employee stock purchase plan; life insurance, short-term disability insurance, and long-term disability insurance; business travel accident insurance; Employee Assistance Program; PTO; and employee-paid critical illness and accident insurance.

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.