Business Marketing Web Producer

Los Angeles, CA

About the job

Snap Inc. is a camera company. We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate. Our products empower people to express themselves, live in the moment, learn about the world, and have fun together.

We’re looking for a Business Marketing Web Producer to join Snap Inc! As a member of the Scaled Business Marketing team, you will manage our advertiser focused web property, For Business.Snapchat.com. This includes managing the digital content and maintaining design, ensuring both are current, consistent, accurate and in line with brand guidelines. You’ll be responsible for maintaining the overall health and performance of the digital property across desktop and mobile. As an experienced Webmaster, you must have strong technical and analytical skills, experience optimizing websites for SEO and design, and be detail-oriented.

Working from our Santa Monica headquarters, you’ll collaborate with the rest of the Scaled Business Marketing team, Product and Data Science teams to measure the effectiveness of content and ensure they meet our KPI benchmarks, as well as provide insights back to our cross-functional teams to help inform broader strategies.

What You’ll Do

  • Review and enhance our website through content management and design; ensuring accuracy, consistency and alignment with overall business and marketing strategies, while adhering to legal compliance.
  • Serve as website administrator to ensure alignment with the overall digital strategy; which includes approving and provisioning access and coordinating/publishing content, while ensuring continuity of content and design layout.
  • Ensure best practices are met to streamline navigation and overall information architecture, in order to improve the online experience for visitors
  • Modify digital standards and guidelines as needed, while partnering with the team’s Content Strategist, UX/UI Designers and Engineers.
  • Leverage analytics, market research and usability testing to create and continuously enhance ongoing content and design strategy.
  • Provide periodic on-call support to update digital assets during on-call situations.
  • Manage XFN requests to launch and maintain website pages in addition to creating and maintaining training materials where applicable.
  • Set up events and labels that correlate to Google Analytics 360
  • Generate ongoing reports on website health, content performance and related insights.
  • Performs other web-related duties as assigned.

Knowledge, Skills & Abilities

  • Ability to support and execute on content strategy
  • Ability to work and coordinate with a global team in different time zones to build and publish content.
  • Ability to quickly understand business and technical requirements.
  • Knowledge of compliance requirements for standards like GDPR and CCPA
  • Knowledge of User Experience and Information Architecture.
  • Skilled in web technologies (tools, system software)
  • Knowledge of current web usability and accessibility best practices
  • Ability to leverage analytics, Search Engine Optimization (SEO), market research and usability testing to create and continuously enhance web content and design strategy.
  • Skill in strategic planning and knowledge of what it takes to contribute to and support a long-term goal for content strategy.
  • Ability to provide direction on content management to align with overall business and marketing strategies.
  • Ability to contribute to, communicate and enforce the Web Standards of our digital assets
  • Ability to provide support in a dynamic and fast-paced environment, including on-call responsibilities and other duties as assigned.
  • Ability to communicate effectively in both oral and written form.
  • Skill in managing one’s own time and the time of others.
  • Skill in completing assignments accurately and with attention to detail.
  • Ability to work under pressure and meet close deadlines.
  • Experience in building websites in Contentful or other Content Management Systems
  • Experience with Google Analytics 360
  • Proven track record of managing websites and measuring content performance

Minimum Qualifications

  • BS/BA degree or equivalent years of experience
  • 4+ years of website administration experience
  • Preferred Qualifications
  • Experience in B2B Marketing
  • Experience working collaboratively across all disciplines including User Experience (UX), Project Management, and Analytics
  • Experience with overall UX/Design principles, enforcement of Style Guides and other Digital Web Standards
  • Passion for using data to influence decisions and grow a business
  • Proactively suggests updates on content and designs to produce continuous and measurable improvement
  • Experience with overall UX/Design principles, enforcement of Style Guides and other Digital Web Standards

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. If you have a disability or special need that requires accommodation, please don’t be shy and contact us at accommodations-ext@snap.com .

Our Benefits:

Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid maternity & paternity leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!