Most Surprising Blog Statistics: How Many Blog Posts Are Published per Day?
Blogs are incredibly relevant to our everyday lives. For the majority of living, breathing, social-media-browsing humans, they are a critical source of information and trivia.
But how much does an average blog reader, someone who consumes tons of blog content, actually know about the blogosphere? How much do they know about some of the most relevant blog statistics or the way in which the blogosphere works?
Do they know how many blogs are posted each day? Are they aware of how often blog posters should post for maximum effect or when is the best time to post for optimal reach?
Let’s find out!
Top 7 Blogging Statistics and Facts (Editor’s Choice)
- Bloggers worldwide publish 7.5 million posts a day.
- WordPress users alone publish around 70 million posts every single month.
- The average length of a blog post in 2020 was 1,269 words.
- 60% of all internet users actively read blogs.
- Companies with an active blog get 97% more links to their websites than those without a blog.
- In Q1 of 2021, there were close to 600 million blogs on the internet.
- Tumblr alone is home to more than 520.5 million blogs.
Relevant Blogging Statistics in 2021
1. 7.5 million blog posts are published every day.
(Internet Live Stats, Orbit Media Studios)
There is the frequently asked question — how many blog posts are posted each day? According to the newest 2021 data, a staggering 7.5 million blog posts get published daily.
Now, while it’s true that only about 3% of bloggers post on a daily basis and about 1% of them post more than once a day, this is just the tip of the iceberg. You see, the vast majority of bloggers (61% of them) post at least once per week. These averages depend on contextual things, like the industry or the type of content.
This question is quite difficult to answer due to the different blogging habits of individual bloggers. Still, if we’re talking about averages, it’s important to mention that the majority of bloggers post anywhere from once per week (22% of them) to several times per month (22%). Put together — this is nearly half of all bloggers.
2. 16% of bloggers post once a month.
(Orbit Media Studios)
Now, in contrast to them, there are those who post once per month (16%) and those who post two to six times per week (17%). We can see that these bloggers are on the opposite ends of the spectrum, the first group being less and the latter group being more prolific.
3. 1% of bloggers post several times every day
(Orbit Media Studios)
The most radical group are definitely those who are committed to a daily blog post (3%) or those who post more than once per day (only 1% of the entire blogosphere). Still, it’s worth taking into consideration that the latter formats usually aren’t that rich with new information and typically consist of short update posts.
4. Businesses that regularly blog tend to receive twice as much traffic as their less active counterparts.
(OptinMonster)
Regular blogging brings twice as much traffic, but is there such a thing as too much blogging? The ideal middle ground is to post at least once a day. Bloggers who do that report positive results in 69% of cases. However, posting more than once per day may give diminishing returns, which is why it isn’t worth it.
5. The average blog post writing time in 2020 was 3 hours and 55 minutes.
(Orbit Media Studios)
The most interesting thing about this blog-writing statistic is the fact that it’s a trend that evolves over time. In 2014, the average blog post writing time was 2 hours and 24 minutes, and in every subsequent year, the time went up. Higher competitiveness on the market conditioned a higher writing quality so, in 2015, the average writing time went up by 11 minutes to 2 hours and 35 minutes. This brings us to 2020, where the average blog post writing time was 3 hours and 55 minutes, 80 minutes longer than just five years ago.
6. 20% of all posts in 2020 took more than six hours to write.
(Orbit Media Studios)
The 2021 statistics are bound to show an even further increase, with the average writing time possibly exceeding the 4-hour mark. Also, it’s important to mention that these are merely industry averages. On that note, the number of posts that take more than six hours to write has drastically jumped. In fact, about 20% of all posts in 2020 took six hours or longer to write.
7. The average length of a blog post in 2020 was 1,269 words.
(Orbit Media Studios)
When it comes to blog length, an average blog post is about 57% longer than it was just 6 years ago. In 2020, the average length of the blog post was 1,269 words. To put this into perspective, in 2014, the average was merely 808 words. The preference of a global audience results in a scenario where 2000+ word content is far more successful than shorter formats. This is due to the fact that the audience can use these richer resources to find all the information they need, instead of having to look at several resources for the full picture.
Relevant Blogger Tactics for 2021
8. 73% of people merely skim through blog posts rather than reading them in their entirety.
(HubSpot, OptinMonster)
Almost three-quarters of all blog readers admit that they are skimming through blog content. This is why knowing how to properly format content directly impacts the success of the post in question. The first step here is knowing how to break down the text with the help of compelling subheadings and visuals. Research shows that articles with images receive as much as 94% more views than those with no images. Images also help significantly decrease bounce rates.
9. Daily publishing is reported as effective by as many as 57% of bloggers.
(Orbit Media Studios)
The blogging community terribly underuses some of the most effective statistics. For instance, publishing a daily blog post is seen as incredibly successful, with 57% of bloggers reporting positive results. However, only 3% of bloggers actually post on a daily basis. This is not an isolated case of an incredibly useful blogging tactic terribly underused by the blogging community.
10. Only 25% of bloggers research key phrases for every article.
(Orbit Media Studios)
Researching key phrases for every article is reported to be effective by 40% of all users, while only 25% of bloggers actually do it. Similarly, only 30% of bloggers check analytics for each post, but 37% of those who actually do it report positive results. Most importantly, 3% of bloggers include 10 images in a single article, yet 39% of them report positive results.
11. Posting more than once per day actually lowers blogger satisfaction by 11%.
(Orbit Media Studios)
We’ve already mentioned that posting every day yields a blogger satisfaction of 57%. However, what about that 1% of bloggers who post more than once every day? Statistics show that only 46% of them report positive results. This is an 11% decrease when compared to those with a daily blog post schedule.
12. 31% of bloggers agree that spending 6+ hours on a post yields results.
(Orbit Media Studios)
The reason the next statistic is not that popular within the blogosphere is quite straightforward — it requires more commitment and time invested in the post. Nevertheless, out of all the bloggers who spend 6+ hours writing a blog post, 31% of them report positive results. Compared to just 22% of those who report positive results for posts that took them 1–2 hours to write, this is a sizable difference.
13. 60% of marketers are likely to reuse blog content 2 or 3 times.
(OptinMonster)
According to some surveys, as many as 60% of marketers might reuse the same blog content several times. With information updates, however, this keeps the post relevant and generates responses for a long time. For instance, you can update your statistics on a yearly basis, thus making your once-written content relevant for years to come.
Blogging Formats by Numbers
14. Original research shows strong results in 32% of cases.
(Orbit Media Studios)
According to the latest blog statistics, original research is effective in 32% of cases, which is hardly surprising. First of all, the majority of content creators are constantly searching for new, credible resources, which is why these forms of content yield numerous backlinks. It also results in an above-average visit duration. This powerful and positive SEO metric can easily help propel one’s content to the very top of the SERPs, which is a decent explanation of why all these bloggers are so impressed with the results.
15. Companies that have an active blog get 97% more links to their websites than their counterparts.
(OptinMonster)
Companies that are actively blogging have about 97% more links to their websites. This happens for several reasons. First, you have the option of internal linking, which is huge. Second, the quality of their blog creates numerous opportunities for backlinks. All of this results in the rise of their SERP rank, exposing them to the larger portion of the online community. Larger visibility means bigger traffic and greater opportunity for links.
16. 60% of all internet users actively read blogs.
(HubSpot)
Blog content is all over the internet and social media. This means that even those who aren’t keen on reading these posts are likely to encounter this content, one way or another. As far as the numbers go, a 2020 study found that 60% of all internet users actively read blogs.
17. In the first quarter of 2021, there were close to 600 million blogs online.
(GrowthBadger, OptinMonster)
The number of blogs is growing exponentially; in 2019, there were more than 500 million blogs. According to March 2021 data, this figure is now closer to 600 million, a 15%–20% increase in just two years. At this pace, it’s quite hard to make an accurate estimate of the future blog number growth curve.
18. 90% of all blog posts include images.
(Orbit Media Studios)
The next relevant question here is a composition of a typical blog post. According to some surveys, as many as 90% of all blog posts contain images. Blogging statistics are in second place, appearing in 54% of all posts published in 2020. Contributor quotes are also a relevant factor, being in 37% of blog posts.
19. Videos appear in only 25% of blog posts.
(Orbit Media Studios)
Now, videos appear in only 25% of typical blog posts, even though 34% of bloggers say this type of content improves their blog’s performance. Considering the fact that video content is 50 times more likely to drive organic search than its plain-text counterpart, the figures really don’t seem that great.
20. Only 6% of blog posts have audio content.
(Orbit Media Studios)
A similar paradox happens with the implementation of audio content. On the one hand, it is reported that 45% of bloggers see better results after adding audio content (like podcasts) into their blogs. Then again, only 6% of blog posts seem to practice this.
21. WordPress generates 70 million posts and 77 million comments monthly.
(WordPress)
Statistics from 2021 indicate that WordPress, as one of the most popular blogging platforms out there, produces about 70 million posts every month. The WordPress number of posts, however, isn’t the only relevant statistic here. Other than this, the published content produces around 77 million comments, which indicates that it also has a strong and committed reader community.
22. Approximately 71% of all WordPress posts are written in English.
(WordPress)
According to WordPress official statistics, about 71% of all the content on the platform is in English. WordPress is definitely the go-to choice in the English-speaking world, while some other regions have their own preferential platforms.
23. WordPress number of posts is quite staggering, and WP users alone publish somewhere around 70 million posts every single month.
(WordPress)
When it comes to the optimal blogging platform, it’s worth mentioning that WordPress shows a surprising endurance in the industry. It’s at the very top of the list for years now, and about 70 million posts are published on the platform every month. Other than this, according to the company’s own statistics, WordPress powers about 35% of all sites.
24. Blogger is most popular in Malaysia with a 64% blog market share.
(Google Trends)
The Google-owned Blogger is most successful in Malaysia. There, it currently holds as much as 64% of the blog market. This is not an isolated case of local preference, since Drupal spearheads in Belgium (with 23%) and Sharepoint dominates in Switzerland and UAE (with 32% and 30%, respectively).
25. About 520.5 million blogs can be found on Tumblr.
(Tumblr, SaaS Scout)
When it comes to a simple blog by number statistics, Tumblr sounds quite impressive. According to official data, in March 2021, there were about 520.5 million blogs on Tumblr alone. Previously, we’ve talked about local preferences for a particular platform, and it seems that Tumblr is predominantly US-oriented. This is supported by the fact that about 45.95% of Tumblr’s traffic comes from the United States.
Blogger Reporting Statistics
26. Just 24.7% of bloggers are reporting strong results.
(Orbit Media Studios)
While the majority of bloggers are getting decent results, only 24.7% of them are reporting strong performance. So, with ten bloggers in the room, five would admit that they’re getting some results, three would report strong results, and one would report disappointing results. Those who did the math might have noticed that there’s one blogger left and, statistically speaking, this is the blogger who doesn’t track their blog’s performance.
27. Finding time to create and promote content is a challenge for 52% of bloggers.
(Orbit Media Studios)
When it comes to the blogosphere challenges, the vast majority of bloggers (52%) think that finding time to create and promote their posts is a problem. As the average post-writing time grows every year, and since those who spend 6+ hours per post see the best results, this hardly comes as a surprise. Still, an issue like blog length also plays a significant role with longer posts (2,000 or 3,000+ words-long posts take longer to write).
28. 47% of bloggers believe that attracting visitors is harder than before.
(Orbit Media Studios)
When it comes to other challenges, getting traffic and attracting visitors concerns 47% of bloggers, while the consistency of creating quality content concerns 38% of all creators. The quantity of the content concerns 32% of bloggers. When it comes to creativity and regularly coming up with relevant topics, around 19% of bloggers are concerned about this.
As we’ve previously stated, the consistency of blogging is paramount; however, posting daily also means creating quality content on a daily basis. This is a concept 32% of bloggers struggle with. Furthermore, 19% of them have trouble coming up with relevant topics, even without all other challenges they encounter while producing content.
Conclusion
At the end of the day, it’s clear that the majority of the blogosphere could definitely use some research on the latest blogging statistics and trends. While some stats, like how many blog posts are published per day, don’t seem relevant to the overall blogger’s tactics, it does give an idea of the blogosphere’s scale. The blogosphere is continually expanding, and its landscape is ever-shifting.
By understanding what yields the best results, one can adjust their strategy, but the statistics and trends change every year. This is why no research should ever be seen as final, and just because something works today, there’s no guarantee that the same principle will apply tomorrow. If you want to be a successful blogger, you should follow a path that requires a lifetime of research.
FAQ
What day of the week is best to post a blog?
It depends on what you’re looking for. For maximum traffic, there’s an estimate that Monday around 11 AM is the optimal posting time. This is because people are always looking for something interesting in the middle of the first working day. Those looking for the maximum number of comments might want to post on Saturday morning.
How often should bloggers post?
Depending on the entity that is submitting these blog posts, they can either post daily or less frequently. For instance, smaller businesses often post once to four times per week, while many major companies post content daily, as they have numerous staff members working on their blog. Individual bloggers and one-person startups can reduce their blog count to once or twice per week and still achieve their goals.
How long is the average blog post?
The average blog post in 2020 had approximately 1,269 words. Depending on the niche, many readers prefer longer content formats, realizing that they tend to offer all the information they need. This way, they can avoid compiling an answer out of information fragments they find across various resources.
How much content is created every day?
The growth of produced content is exponential, and it moves at a staggering pace. There is one statistic suggesting that about 90% of all data in the world was generated in the last two years alone. There are approximately 2.5 quintillion bytes of data created every day. The reason content is expressed in data and not words is because it comes in different forms and formats. When it comes to the blogosphere, 7.5 million blog posts get published every day.
How many blogs should I post a month?
About 50% of all bloggers produce at least one blog post every week. In other words, those looking to reliably exceed the average output need to produce at least two blog posts every week. Once again, the average depends on the industry and your specific circumstances.
How many people read blogs?
About 409 million people read blog posts every month, which is roughly 5.11% of the global population. Considering the average internet user demographic, this seemingly low percentage is formidable on a global scale.
How many blogs are there?
In 2021, there were close to 600 million blogs out of about 1.7 billion websites on the internet. The number of bloggers in the United States alone was estimated at 31.7 million in 2020. According to projections, that number should exceed 32 million in 2021.
How many blog posts per day are there on Blogger?
The number of blog posts and active blogs on Blogger is nearly impossible to establish, as there are 100 available blogs per account. The fact that some blogs are multi-user makes this even harder to be fully established. For instance, when adding team members, it is possible to send as many as 100 invitations per blog.
How many blog posts per day are there on Tumblr?
There were about 520.5 million blogs on Tumblr in March 2021, but about 3% of them post every day. Now, 1% of all bloggers post several times per day, which makes this equation even harder to make.
How to schedule your blog posts?
When scheduling your blog post, it is generally a good idea to emphasize the content creation process. Brainstorming, prioritization, and time limits need to be taken into account. Then, you need to find out more about your audience’s habits on your platform of choice and post appropriately to reach your long-term goals. Making an editorial calendar is a definite must-do.
Sources:
