Facebook Live Video Statistics - Featured Image
By Milos Djordjevic | May 11, 2020 | 0 Comments

28 Fascinating Facebook Live Video Statistics

Love it or hate it, it’s still an obsession. Facebook is dominating social media platforms. 

Yes, yes, there’s Instagram, and Twitter, and LinkedIn. Still, Facebook is still the equivalent of being the undefeated heavyweight champion of the world.

Many entrepreneurs even have successfully based their business models around the platform.

You know what else is dominating the marketing world?

Videos.

Facebook live video statistics show that knowing how to correctly utilize the platform can make the difference between missing out on opportunities and being blissfully abundant.

We’re here to help you achieve the latter. We’ve gathered some Facebook video stats that you can use when planning your next marketing strategy:

Top Facebook Live Statistics (Editor’s Choice)

  • There was a 317% increase in usage stats in 2019, which has been an unprecedented surge in the market social media sphere.
  • Influencers that used Facebook Live on a consistent basis, reported a monthly increase in views and likes of over 27%.
  • At present, videos on Facebook Live are receiving almost 9 billion views daily.
  • Facebook Live generates over 3,000 hours of watch-time each and every day.
  • Facebook Live Videos have been reported to have 3 times the watch time of other vids.
  • Facebook Live videos have been reported to have generated 7 times more interaction than traditional videos.

Facebook Live Stats: A Scattershot

1. According to statistics collated at the end of 2019, 1 in every 5 Facebook Videos, is Live.

(Restream)

At present, the user base of Facebook is generating live content on a 1 in 5 videos basis. This is staggering because at the launch of Facebook Live, the ratio of live videos sat at 1 in 7 videos.

Facebook video statistics show that the initial predicted use of Facebook live was as a tool for social influencers and vloggers. However, since its release, the tool has now been utilized in a variety of different ways.

Average Users use Facebook Live to share their daily thoughts and good/bad experiences with friends.

Marketers have now learned how to harness the reach potential of Facebook Live to spread their message to a wider audience.

Brands – Very much like the marketers mentioned above, brands (big and small) have also learned to utilize Facebook Live for business. Brands reported 26% and over, increases in sales.

2. Facebook Live broadcasts have seen a 4 times increase recently.

(Zephoria)

Since the launch of Facebook Live in 2016, Facebook live analytics show that the feature has rapidly grown from its infancy stage. It has quickly evolved into a fully integrated and frequently used part of the Facebook user experience.

Thе usage of Facebook Live increased by 4 times in 2019.

3. Facebook Live has broadcasted over 60 violent crimes.

(Agorapulse)

Reports from groups say that 62 violent incidents have been broadcasted through Facebook Live. This shows that this could be the worst and not just the best time to go live on Facebook.

However, in direct response, Facebook and Zuckerberg have allocated additional staff and resources to monitor the usage of Facebook Live.

On the surface, this measure implemented in 2017 did seem like a band-aid solution for a much larger problem. 

But in 2018 Zuckerberg publicly shared results of the 2017 measures. According to live streaming statistics, 90% of graphically violent crime had been removed expediently via AI solutions. The remaining 10% was a variable that the 3000 strong staff assigned to Facebook Live were monitoring and working on reducing.

4. Facebook Live was trialed by a group consisting of 70% of college-aged users.

(Jeff Bullas)

When preparing Facebook Live for public use, management at Facebook made a conscious decision to create a trial group to test the service. They ensured that the majority of the group included high school and college-aged students.

The move on the part of Facebook has been read by experts as being an action step that is part of the platform’s efforts to attract younger users back to Facebook, after many of them left for alternative platforms.

5. Facebook Live videos have a 300% longer watch rate.

(Influencer Marketing Hub)

According to Facebook live video statistics, Facebook Live videos have a much higher watch rate on the platform than non-live videos. 

With 300% more watch rate, Facebook Live videos are proving to be an excellent implementation by the platform strategists.

6. Users of Facebook have logged in 8 billion views per day.

(Netimperative)

Facebook Live Video has added to the already huge amount of watch time that many users have been logging in on the platform. At the start of 2016, Facebook video stats show that Facebook had a view rate of 4 billion views per day.

With the help of Facebook Live, this total has doubled in a few years. It is now at a rate of 8 billion views per day and growing.

7. From January to May 2016, Facebook saw a 300% increase in live videos from media outlets.

(Rocketium)

At the start of 2016, only 11% of Facebook Live content was from media companies. However, fast forward to May of 2016, Facebook live metrics show that the amount has grown to 44%.

This monumental growth has been attributed to the fact that Facebook launched an outward campaignр The goal was to approach and entice media outlets to use their platform and tools.

It’s obvious by the metrics, that Facebook were right to pursue instead of attract these media outlets.

8. Over 2.2 million dollars was paid to influencers by Facebook to use their platform.

(Manchester University Spartans)

Much like their move with media outlets, Facebook decided to approach influencers to use Facebook Live.

The bold act involved a spend that exceeded $2.2 million. The expenses worked, as Facebook live usage statistics reflect that Facebook Live is still now used by influencers.

9. Celebrities enticed to Facebook Live by $50 million in financial incentives.

(Brand Minds)

The platform understood the power of live video and backed their findings of Facebook live stream stats with investment. This financial backing of Facebook Live came in the form of money to build the tool. It also came in the form of them extending their faith in the product by offering money to publishers and celebrities to use the platform.

At last count, the payouts extended way past the $50 million mark.

Facebook Live Video Statistics - Mobile Phone

Narrowing In On Facebook Live

Facebook Live has been a monumental success for the platform, despite a bumpy road and start. Many experts predicted that Facebook Live would be written off as more of a gimmick by Facebook live video viewers as a weak competitor to other social media outlets and popular platforms such as Snapchat etc.

Instead, you can see that:

Contrary to what most experts predicted, Facebook Live not only was popular with users (corporate and individuals). It also produced immense levels of audience growth and boosted interaction rates for almost all of its broadcasters.

Which goes to show:

Facebook Live is not only a host to popular Facebook live videos. It is also a leader in the field of live video in general. 

Below, we’ve gathered more targeted data on how and why Facebook Live dominates the social media field of live video.

10. Live videos get six times more interactions than recorded videos.

(Entrepreneur)

According to Facebook live stats collated at the end of 2019, Facebook Live videos appear to be getting 6 times more interactions from viewers than pre-recorded videos.

Facebook Live involves more of an immersion factor and something that can capitalize on the immediate emotions of viewers. This then encourages the viewer to interact through the use of comments or likes, which leads to a more genuine broadcaster/viewer dynamic. 

The success is apparent, live streaming statistics 2019 show.

11. A survey of 1000 adults reported a 66% favorable result for Facebook Live.

(Social Insider)

An extensive survey asked 1000 adults about their favorite live video streaming platform. The result of which, swayed heavily toward Facebook with 66%.

12. Mobile Users favor Facebook Live.

(Small Biz Trends)

According to Facebook live stream statistics, of all mobile users that broadcast live content, the users of Facebook Live made up 95% of the base.

13. The majority of Facebook Live videos and users are producing them on Android devices.

(Standard Beagle)

Facebook live stats 2019 show that Android users make up over 50% of Facebook Live users on mobile devices.

14. Mercedes-Benz was one of the top publishers on Facebook Live.

(Oberlo)

In 2016 one of the early users (from a brand perspective) of Facebook Live was Mercedes-Benz. They put out 38 live streaming videos in the first month of using the platform. 

Since then, FB live stats show that Mercedes-Benz has been a consistent user of Facebook Live. They have put out a minimum of 25 videos per month since the tool’s inception.

15. Facebook Live videos are watched 3 times more than recorded ones.

(Business Of Apps)

Since it launched, Facebook Live videos have more than surpassed even the ‘bread and butter’ recorded videos that exist on the platform.

Studies show that view rate is 3 times higher on Facebook Live videos than recorded videos.

16. Facebook Live is the most viewed service for live videos available.

(Netimperative)

As shown by Facebook live video stats, 2017 showed Facebook Live to be the most viewed platform on the web. The view rate was 17.3%. 

The service even beat out video giant YouTube, who enjoy a billion hours a week of watch time.  

In 2019, Facebook Live continued to hold the number one spot.

Analysts predict that Facebook Live is a good contender to keep the number one spot for streaming live video in 2020. YouTube is also competing for the top spot by increasing its efforts to encourage users to embrace live video on a broader level.

17. The US is the second most heavy user of Facebook Live.

(Tech In Asia)

Surprisingly, the US is not the biggest user and consumer of Facebook Live.

The latest Facebook live growth statistics show that it is actually India, with over 270 million users, followed by 190 million from the US.

18. Broadcasts with friends were introduced in 2017.

(The Verge)

One of the most important features of Facebook Live was introduced in 2017. It allowed broadcasters to invite friends into their stream.

This excellent feature was a pivotal move by the platform, as through the introduction of broadcasting with friends, the occurrences of live video streaming started to increase. This also boosted the watch and broadcast time of Facebook Live, as shown by Facebook live streaming video statistics.

19. Augmented reality filters were brought in during the first year of 2016.

(Influencer Marketing Hub)

Facebook’s introduction of augmented reality filters into live video – allowing users to select live animations and effects. FB live statistics showed massive success.

20. Since its launch, Facebook Live has made 3.5 billion live broadcasts.

(Brand Minds)

2019 saw Facebook Live score a record number of broadcasts.

The tool has been increasing rapidly in popularity, with new and diverse adopters flocking to Facebook Live by the millions each month. This has resulted in 3.5 billion live broadcasts, a figure that is set to continue to rise, as reflected in Facebook live user statistics.

Facebook Live vs Traditional Content

Facebook Live is obviously an excellent choice and the statistics so far reflect that live video is the way to go. There is still a need for traditional content though, as viewers require a variety of content.

There is no one way to attract viewers to your content on Facebook, no magic pill. Currently, many people enjoy the immersion aspect of live video. Though traditional video should not be discounted and ignored, as many viewers also enjoy watching the news that is after-the-fact.

Below, we present some more statistics about Facebook Live and its journey.

21. Studies show that live videos produce 35% more interactions from viewers.

(Agorapulse)

Facebook live video statistics 2019 clearly show that Facebook Live started to overtake engagement stats in comparison to traditional recorded content.

The number of Likes and Shares and comments on live videos was 35% greater than that of recorded videos.

22. Live video produces 10 times more comments.

(Jeff Bullas)

Facebook Live is a tool that boosts engagement, allowing creators and viewers to have real-time interactions. This has led to live videos gaining over 10 times the amount of comments than recorded videos.

23. Live video has a watch-time that is 3 times greater.

(Rocketium)

Facebook statistics show that Facebook Live is climbing in popularity. Users tend to watch 3 times more live videos, than recorded ones.

24. Live videos are shared less than traditional videos.

(Entrepreneur)

One of the most surprising facts of 2019 was that live videos were shared less than traditional videos. This is perplexing at first glance because all the other stats point to Facebook Live videos as being watched more. This should logically lead to a higher share rate too.

Yet, the share count for live content is 11,000 per day according to Facebook live analytics. Recorded videos have a count of 54,000 per day.

25. Live videos have a promotion rate of 78%.

(Tech In Asia)

Since late 2016, the promotion rate for Facebook Live videos has exceeded that of recorded video. The latest figures as of 2019, show that live videos enjoyed promotion rates of 78% and upwards.

26. Facebook Live has been the king of live video for 3 years.

(Oberlo)

When Facebook Live entered the arena in 2016, it was up against competitors like Periscope, Snapchat, and YouTube.

Many experts predicted that Facebook will falter and exit out of the live video market. Or that at least it will concede the live video crown to the other big-hitters already in play.

However, Facebook persevered and stuck to their own FB live stats and forecasts. They researched effectively and invested wisely. The result is that for the last 3 years they have held the king of live video crown.

27. Live videos are not the most popular according to Facebook’s history.

(Quora)

Facebook Live videos are wildly popular now, they make a majority of the watch-time on the platform and form the basis of Facebook at present. However, speaking from a history standpoint, the most popular videos on Facebook have been recorded, making up 63% of the most-watched statistics.

28. Nearly 89% of all US citizens have watched Facebook Live.

(Business Of Apps)

Incredibly, 89% of all US citizens have watched a Facebook Live video.

On the contrary, 36% of all US citizens have watched a YouTube live video. It goes to show the size of the gap between the two giants. Facebook, and Facebook live usage, seems to be running away with the market share of the live video industry.

Facebook Live Video Statistics - Wall Decor

To Sum It All Up

As you can see Facebook Live is one of Facebook’s greatest creations. The service has helped them to compete with their rivals such as Snapchat and YouTube. It has also given them the ability to capture and lead the market of the live video itself.

While it is important to not completely disregard recorded video on Facebook, it would be a wise move, for individuals or brands, to bet on Facebook Live content. Leverage this trend will help businesses of all sorts.

Our advice is – learn how to use the tool effectively. That way you can reap the full advantages that the tool has to offer you.

People Also Ask

Q: How many people watch Facebook live?

(Engadget)

With the growing popularity of Facebook Live, users have been flocking to use the tool on Facebook’s platform.

Statistics showed that a total of 2 billion people have watched Facebook Live streams since its launch.

This shows how not only is Facebook Live growing in market share, it is now controlling and topping the live video market as a whole.

Q: Which is better Instagram Live or Facebook Live?

(Dreamcast.in)

Both Instagram Live and Facebook Live are technically owned by the same company. Yet they do offer different benefits from one another.

Facebook Live’s strength resides within its brand community and reach potential, the service is second to none in this regard.

Whereas Instagram Live focusses on more of an urgency factor, with videos not lasting as long, and more current streams topping the algorithm.

Facebook Live technically takes the long-game approach, but Instagram doubles down on the instant gratification approach. This means that in the battle of Facebook live vs Instagram live, Facebook Live comes out ahead.

Q: How long does a Facebook live video last?

(Business Of Apps)

Facebook Live videos can last for a variety of different times. It depends on what message the broadcaster is trying to get across and what exactly the aim of the video is.

The average runtime of a Facebook Live video is normally 50 minutes.

But as far as upper limits, a Facebook Live video can be 4 hours long on mobile, and 8 hours long on desktop.

Q: Can you flip a Facebook live video?

(The Verge)

On mobile devices, Android phones have a hit and miss ratio for being apple to flip during a live video. Although, the iPhone app for Facebook allows a camera flip during live video.

To flip, once in a video: look for the wand icon on the screen in the bottom right corner, you’ll find a screwdriver and span icon. Click it and then choose the horizontal flip option.

Q: Can Facebook live videos be watched later?

(Quora)

Yes, the unique feature of Facebook Live video is that after live videos have been streamed, they are published to the page or profile of the broadcaster.

This very useful feature allows those who might have missed it, to watch a recorded version of the stream at a later time. This ensures that great videos have more chances of being seen by viewers.

Q: How long does live video stay on Facebook?

(Netimperative)

After recording a live video, Facebook live video statistics, tips and tricks show us that a Facebook Live video stays on your profile after you record it.

This way it is easily accessible by the broadcaster in the case of wanting to make presentation tweaks, or to new viewers who may have missed the original live video.

Sources: