Facebook Live has been a monumental success for the platform, despite a bumpy road and start. Many experts predicted that Facebook Live would be written off as more of a gimmick by Facebook live video viewers as a weak competitor to other social media outlets and popular platforms such as Snapchat etc.
Instead, you can see that:
Contrary to what most experts predicted, Facebook Live not only was popular with users (corporate and individuals). It also produced immense levels of audience growth and boosted interaction rates for almost all of its broadcasters.
Which goes to show:
Facebook Live is not only a host to popular Facebook live videos. It is also a leader in the field of live video in general.
Below, we’ve gathered more targeted data on how and why Facebook Live dominates the social media field of live video.
10. Live videos get six times more interactions than recorded videos.
According to Facebook live stats collated at the end of 2019, Facebook Live videos appear to be getting 6 times more interactions from viewers than pre-recorded videos.
Facebook Live involves more of an immersion factor and something that can capitalize on the immediate emotions of viewers. This then encourages the viewer to interact through the use of comments or likes, which leads to a more genuine broadcaster/viewer dynamic.
The success is apparent, live streaming statistics 2019 show.
11. A survey of 1000 adults reported a 66% favorable result for Facebook Live.
An extensive survey asked 1000 adults about their favorite live video streaming platform. The result of which, swayed heavily toward Facebook with 66%.
12. Mobile Users favor Facebook Live.
(Small Biz Trends)
According to Facebook live stream statistics, of all mobile users that broadcast live content, the users of Facebook Live made up 95% of the base.
13. The majority of Facebook Live videos and users are producing them on Android devices.
Facebook live stats 2019 show that Android users make up over 50% of Facebook Live users on mobile devices.
14. Mercedes-Benz was one of the top publishers on Facebook Live.
In 2016 one of the early users (from a brand perspective) of Facebook Live was Mercedes-Benz. They put out 38 live streaming videos in the first month of using the platform.
Since then, FB live stats show that Mercedes-Benz has been a consistent user of Facebook Live. They have put out a minimum of 25 videos per month since the tool’s inception.
15. Facebook Live videos are watched 3 times more than recorded ones.
(Business Of Apps)
Since it launched, Facebook Live videos have more than surpassed even the ‘bread and butter’ recorded videos that exist on the platform.
Studies show that view rate is 3 times higher on Facebook Live videos than recorded videos.
16. Facebook Live is the most viewed service for live videos available.
As shown by Facebook live video stats, 2017 showed Facebook Live to be the most viewed platform on the web. The view rate was 17.3%.
The service even beat out video giant YouTube, who enjoy a billion hours a week of watch time.
In 2019, Facebook Live continued to hold the number one spot.
Analysts predict that Facebook Live is a good contender to keep the number one spot for streaming live video in 2020. YouTube is also competing for the top spot by increasing its efforts to encourage users to embrace live video on a broader level.
17. The US is the second most heavy user of Facebook Live.
(Tech In Asia)
Surprisingly, the US is not the biggest user and consumer of Facebook Live.
The latest Facebook live growth statistics show that it is actually India, with over 270 million users, followed by 190 million from the US.
18. Broadcasts with friends were introduced in 2017.
One of the most important features of Facebook Live was introduced in 2017. It allowed broadcasters to invite friends into their stream.
This excellent feature was a pivotal move by the platform, as through the introduction of broadcasting with friends, the occurrences of live video streaming started to increase. This also boosted the watch and broadcast time of Facebook Live, as shown by Facebook live streaming video statistics.
19. Augmented reality filters were brought in during the first year of 2016.
(Influencer Marketing Hub)
Facebook’s introduction of augmented reality filters into live video – allowing users to select live animations and effects. FB live statistics showed massive success.
20. Since its launch, Facebook Live has made 3.5 billion live broadcasts.
2019 saw Facebook Live score a record number of broadcasts.
The tool has been increasing rapidly in popularity, with new and diverse adopters flocking to Facebook Live by the millions each month. This has resulted in 3.5 billion live broadcasts, a figure that is set to continue to rise, as reflected in Facebook live user statistics.