Category: Blog

When you use someone else’s words in your paper, you must give credit to the original author. This is called citing your sources. When it comes to ...

Copywriters are the creative minds behind the advertising campaigns that we see every day. From TV commercials to radio ads, they are responsible for creating catchy slogans ...

You’ve probably heard of the CNN effect. But do you know what it is? And more importantly, do you understand why it’s so important? In this article, ...

Journalism has always been about giving a voice to the voiceless. It’s about shining a light on the darker aspects of our society and holding those in ...

You know what you’ll get with a sitcom: a 20-minute story with a happy ending. But that doesn’t mean the format isn’t challenging to write and produce. ...

In an age where information is constantly at our fingertips, it’s hard to imagine a time in which traditional media held such sway. But what is traditional ...

Although it has been around for centuries, many still wonder what is mainstream media exactly. Today’s complex media climate is home to numerous types of media outlets. ...

Anyone who’s ever worked in media can tell you that the industry is currently in a state of flux. Many companies started to shift their focus from ...

In copywriting, persuasion is everything. Whether you’re trying to get people to buy a product or sign up for your email list, effective direct response copywriting can ...